Sonata Software, a leader in Modernisation Engineering, has announced a strategic partnership with Qualtrics, the pioneer of the Experience Management (XM) category. This collaboration aims to deliver a comprehensive, technology-driven customer experience management solution that empowers global enterprises to meet rising customer expectations through hyper-personalized experiences and enhanced operational efficiency.

1. Combining Best-in-Class Technologies and Expertise

• Integrates Qualtrics’ AI-powered XM for Customer Experience™ platform with Sonata Software’s global systems integration and consulting capabilities.

• Leverages Sonata CX’s field-based measurement solutions, including mystery shopping, compliance audits, and strategic CX consulting.

• Delivers end-to-end customer experience management combining digital analytics and physical evaluations.

2. Enabling Real-Time Customer Feedback and Insights

• Captures customer feedback across multiple channels in real time.

• Uses AI-driven analytics to turn feedback into actionable insights, enhancing decision-making.

• Helps organizations listen, understand, and act across all customer touchpoints.

3. Driving Business Outcomes and Market Growth

• Addresses the growing customer experience management market driven by shifting customer behaviors and competition.

• Supports global clients across 80+ markets with scalable, impactful solutions.

• Promotes continuous improvement and fosters customer loyalty through consistent, efficient CX programs.

4. Industry and Executive Perspectives

• Sean Holcombe, Qualtrics, highlights the $1.3 trillion opportunity for organizations leveraging AI to enhance customer experiences.

• Anthony Lange, Sonata Software, emphasizes the fusion of technology, insight, and execution to respond meaningfully to customer needs in real time.

The Sonata Software and Qualtrics partnership brings together decades of expertise and cutting-edge technology to redefine customer experience management for global enterprises. By integrating AI-powered digital feedback with human-centered measurement and consulting, this collaboration enables organizations to deliver exceptional, hyper-personalized experiences that differentiate their brands and drive sustainable growth in an increasingly competitive landscape.