Advanced AI and intelligent automation render traditional listings management obsolete

SOCi, Inc., the CoMarketing Cloud for multi-location enterprises, has launched Genius Search, a revolutionary application designed to transform local search optimization. Leveraging top AI models, Genius Search automates data analytics and optimization, transcending traditional listings management tools.

Challenges with Traditional Listings Management:

• Outdated Methods: Simply ensuring accurate location data across numerous low-impact directories no longer meets modern business needs.
• Evolving Search Behaviors: Consumer search behaviors and ranking algorithms are rapidly changing, requiring more dynamic and responsive optimization strategies.

Genius Search Capabilities:

• AI-Driven Optimization: Analyzes top local-search ranking factors and real-time local consumer activity, including search behavior, business reviews, and social media engagement.
• Dynamic Adjustments: Continuously optimizes each location's online presence across major local search platforms, including new generative search results.
• High-Impact Recommendations: Delivers and executes hundreds of thousands of location-based recommendations with a single click, enhancing visibility and ROI.

Key Features & Benefits:

1. World-Class Listings Management: Advanced data health capabilities ensure accurate listings on impactful local search networks.
2. Real-Time Data Analysis: Functions like a data scientist at each location, automating the analysis of local data and consumer activity.
3. Proactive Optimization Recommendations: Provides actionable insights and ongoing recommendations tailored to each location.
4. One-Click Task Automation: Enables brands to automate the execution of high-impact, locally-tailored optimizations, saving time and effort.

Leadership Insights:

• Afif Khoury, CEO of SOCi:
  • "Genius Search effectively does the work of 1,000 marketers, saving brands hundreds of hours and delivering maximum visibility and ROI."
• Kristin Ratliff, Branding Specialist for Kumon North America:
  • "Genius Search makes it easy to localize listings and provides unprecedented visibility into search optimization."

Genius Search by SOCi offers a groundbreaking approach to local search optimization, empowering businesses to enhance their digital visibility and achieve superior results. By automating data analysis and optimization, Genius Search positions brands for success in the ever-evolving landscape of local search.