Vonage, a global leader in cloud communications and part of Ericsson, has announced a strategic partnership with Smobi an AI-powered RCS platform tailored for E-commerce. By leveraging Vonage's Messages API, Smobi aims to redefine customer interactions through branded, interactive communications that drive trust, boost click-through rates (CTR), and elevate conversions. This collaboration marks a significant leap in mobile messaging innovation for online businesses.

Highlights of the Smobi-Vonage RCS Integration:

1. RCS Messaging for Enhanced Brand Communication:

• Smobi integrates Vonage’s Rich Communication Services (RCS) via the Messages API.

• Enables rich, branded content such as images, carousels, and suggested replies within native messaging apps.

• Builds customer trust with verified business messages and elevates engagement levels.

2. Personalized Engagement Through Conversational AI:

• Smobi's AI agent, Mo, proactively engages customers in real-time.

• Delivers personalized responses to customer inquiries, enhancing satisfaction and driving conversions.

• Combines automation and human-like interaction to create seamless shopping journeys.

3. Manual Campaign Control and Smart Analytics:

• Offers brands the ability to design and launch manual RCS campaigns at scale.

• Includes an analytics dashboard with real-time metrics such as read rates and interaction heatmaps.

• Enables data-driven optimization to improve campaign effectiveness and ROI.

4. Resilient Messaging with SMS Fallback:

• Vonage's API ensures continuity with SMS fallback when RCS isn’t available.

• Guarantees consistent delivery and messaging experience across all customer devices.

5. Market Validation and Industry Leadership:

• Juniper Research projects rapid growth in RCS business messaging in North America by 2025.

• Vonage recognized as a top leader in RCS business messaging for 2024.

• This partnership strengthens Vonage’s position in the market and expands Smobi’s reach in the E-commerce space.

The partnership between Smobi and Vonage brings the future of messaging to the present, empowering E-commerce brands with rich, AI-enhanced communication tools that foster better relationships and drive measurable results. As RCS adoption accelerates, this collaboration sets a new standard for mobile customer engagement and business messaging innovation.