Skyword, a global leader in enterprise content marketing, has unveiled key findings from its recent survey on the role of generative artificial intelligence (GenAI) in content marketing. The survey, which gathered insights from over 200 marketers, highlights current adoption trends, challenges, and future expectations for GenAI within the industry. As GenAI continues to revolutionize content creation, the study offers a glimpse into how marketers are leveraging this technology to optimize their strategies and overcome barriers.

Key Insights from Skyword's GenAI in Content Marketing Survey

• Adoption Trends:
  Currently, 55% of marketers are using GenAI for content creation. By June 2025, this number is expected to rise to 90%, indicating a rapid shift towards mainstream adoption. This trend highlights the growing importance of GenAI in content marketing strategies.

• Challenges:
  Legal and security concerns are major obstacles, with 73% of marketers citing them as significant barriers. Despite these challenges, 80% of those facing restrictions expect their companies to start experimenting with GenAI within the next 12 months. Midsize businesses, in particular, report the highest number of bans but are poised to explore GenAI solutions soon.

• Benefits and the Need for Oversight:
  GenAI is already delivering substantial benefits, with 41% of marketers experiencing significant time and resource savings. However, 85% of companies emphasize the critical need for human oversight to maintain brand consistency and quality control, ensuring that GenAI complements rather than replaces human creativity.

Expert Insights and Strategic Guidance
Andrew Wheeler, Chief Executive Officer at Skyword, emphasizes the urgency for marketers to navigate the rapid adoption of GenAI: "Ready or not, the research confirms that a large majority of marketing professionals will be leveraging GenAI within the next year. This rapid shift presents critical challenges for marketing teams at leading brands."

Wheeler also points out the complexities introduced by the growing variety of AI models: "The increasing diversity of AI models complicates consistency and quality control, while integration with existing systems remains a complex hurdle. To unlock GenAI's full potential, marketers need partners who can balance innovation with brand safety, data security, and ethical considerations. At Skyword, we're committed to guiding marketers through these changes, maximizing GenAI's benefits, and ensuring strategic oversight."

Skyword's Strategic Action Plan and Accelerator360™
Skyword's report includes a strategic action plan and introduces Accelerator360™, an advanced AI tool designed specifically for content marketers. Accelerator360™ offers several key features:

• AI-Powered Content Optimization:
  This tool analyzes top-performing content, generates assignments designed to outperform competitors, and matches tasks with expert creators to ensure high-quality outcomes.

• Auto-Generated Content Briefs:
  Accelerator360™ automatically generates detailed content briefs, streamlining the content creation process and reducing the time required for planning and ideation.

• Instant Cross-Channel Adaptation:
  The tool seamlessly adapts content for various audiences and platforms, enhancing reach and engagement across multiple channels. This functionality allows marketers to efficiently tailor content to different demographics, maximizing the impact of their messaging.

Skyword's survey highlights the transformative potential of GenAI in content marketing, with rapid adoption expected in the coming year. While challenges such as legal and security concerns persist, the benefits of GenAI—such as time savings and improved content optimization—are driving marketers to explore this technology. Tools like Accelerator360™ will play a crucial role in helping marketers harness GenAI effectively, ensuring strategic oversight and alignment with brand values.