Skybeam, Simulmedia’s self-serve TV advertising platform, just made one of the industry’s most stubborn barriers disappear. The company launched Traditional TV Advertising inside its platform, allowing users to run broadcast and cable campaigns alongside streaming—without the old maze of rate cards, ad reps, and minimum budget requirements.

The move brings digital-style simplicity to linear TV, a channel that still commands significant attention. More than 40% of U.S. viewers continue to watch traditional television, especially for local news, primetime entertainment, and live sports. Yet smaller advertisers have rarely been able to tap into that audience because linear TV has long favored large brands with deep pockets and specialized teams.

A Unified Path to Streaming and Linear

Skybeam now positions itself as the first self-serve platform to merge Streaming + Traditional TV buying in one workflow. Users simply pick their market, set a schedule, define a budget, and upload a spot. The platform then handles planning, placement, and optimization—tasks that previously required expertise or expensive intermediaries.

The update leverages Simulmedia’s 15 years of national TV buying experience, turning what used to be a complex transaction into a straightforward campaign setup. For many local advertisers, that shift could unlock audiences they’ve never been able to reach.

Closing the Accessibility Gap

Until now, traditional TV buying created four persistent hurdles:

• Complex negotiations with reps and opaque rate structures

• High entry budgets that sidelined local players

• Limited expertise to plan and optimize linear campaigns

• Fragmentation between streaming and linear buying tools

Skybeam’s streamlined experience removes these friction points and gives local businesses real access to premium TV inventory. It also helps agencies consolidate workflows that previously required juggling multiple vendors.

A Level Playing Field for TV

Simulmedia CEO Dave Morgan described the launch as an overdue shift. “For years, access to traditional TV advertising was limited to large brands with big budgets,” he said. Skybeam now extends that reach to smaller businesses “with the same power and precision we’ve provided national advertisers for over a decade.”

For advertisers still chasing trust and high engagement, traditional TV remains hard to beat. The channel continues to hold some of the most attentive audiences in U.S. media. Skybeam’s update brings that value within reach of local brands that have long viewed TV as off-limits.

The platform is available now. Users can sign up, set up a campaign, and get their brand on-air in the same market as major national advertisers—no negotiations, no contracts, and no steep buy-ins.

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