Suite of innovative media and analytics capabilities announced at ShopAble 2024 spans commerce display, social commerce, incrementality measurement, next-generation performance optimization, a Gen AI copilot to unlock data and insights within Skai Decision Pro, and more 

Skai, a leading omnichannel advertising platform, announced groundbreaking advancements at ShopAble 2024, aimed at reshaping commerce media and analytics. These innovations offer marketers powerful tools to capitalize on the evolving landscape of retail media and drive full-funnel campaigns across various channels.

Evolution of Commerce Media:
- Skai highlights the transformation of retail media beyond onsite ad placements, with a significant portion of advertisers incorporating social commerce and offsite ads into their strategies. The 2024 State of Retail Media Report by Skai and Path to Purchase Institute underscores the importance of leveraging retailers' first-party data to execute full-funnel campaigns effectively.

1. Commerce Display: Skai introduces advanced audience analysis insights and management capabilities, enabling advertisers to reach the right consumers across platforms such as Amazon Ads, Instacart Ads, Microsoft Invest, and Walmart Connect. Enhanced audience targeting and performance insights enhance campaign effectiveness.
   
2. Social Commerce: Anticipating the rise of social commerce, Skai offers comprehensive campaign management across social publishers like TikTok and Snap. Marketers can optimize campaigns with personalized creatives and gain insights into consumer behavior, streamlining the shopping experience.

3. Commerce Incrementality: Skai addresses the challenge of incrementality measurement with its new hub, allowing advertisers to configure, track, and analyze various incrementality indicators. Clients can leverage pre-configured experiments and receive actionable recommendations for optimizing campaign performance.

4. Next-Generation Commerce Optimization: Skai introduces AI-driven workflows for customizable algorithmic optimizations, enabling advertisers to align strategies with specific performance goals across channels and campaigns. This next-generation approach enhances efficiency and effectiveness in media management.

5. Executive Copilot: With Skai Decision Pro and the addition of Executive Copilot, media leaders gain a conversational AI-powered interface to interact directly with data, uncover insights, and facilitate smart decision-making. This functionality enhances coordination and insights for media activation teams.

Skai's suite of full-funnel innovations represents a significant leap forward in commerce media and analytics. By empowering marketers with advanced capabilities across display, social, incrementality measurement, optimization, and executive oversight, Skai is poised to redefine the landscape of omnichannel advertising and drive unprecedented results for brands, agencies, and retailers.