Lemon Seed Marketing, a top branding and marketing agency for the home service industry, has announced Skagit Plumbing of Mount Vernon, Washington, as the winner of its Great American Brand Story (GABS) contest. The agency unveiled Skagit Plumbing’s new brand, message, and website live at Service World Expo 2025.

Launched earlier this year, GABS recognizes standout home service companies that embody strong values, local commitment, and growth-driven leadership. Each year, one company receives a complete brand transformation designed to enhance visibility, credibility, and market impact.

Celebrating Community and Craftsmanship

Skagit Plumbing earned the award for its exceptional customer service, deep roots in Skagit County, and dedication to integrity and excellence. The company’s story stood out as a model for what a modern family-owned business can achieve when purpose meets professionalism.

“This brand refresh reintroduces Skagit Plumbing to the community it has proudly served for over 11 years,” said Crystal Williams, co-owner and lead strategist at Lemon Seed Marketing. “Mark Sommers and his team represent everything the GABS initiative stands for—authenticity, service, and community pride.”

A New Look Rooted in Local Pride

The revamped brand centers around a new logo inspired by Skagit County’s heritage and a tagline that captures its spirit: “Staked in Community. Built on Trust.” This identity underscores the company’s long-standing values and its promise of dependable service.

To extend that mission, Skagit Plumbing launched Skagit Cares, a quarterly giveback program supporting local nonprofits chosen by public vote—further proving its commitment to the community it serves.

A Life-Changing Opportunity for Growth

“We’ve always believed that great service begins with great people and love for the community,” said Mark Sommers, owner of Skagit Plumbing. “Working with Lemon Seed and the GABS partners has been life-changing. This experience gave us a clear identity, powerful tools, and the confidence to grow. Our new brand truly reflects who we are and what we stand for.”

$150K Brand Overhaul Powered by Industry Collaboration

Lemon Seed Marketing assembled a team of 10 professional service partners to deliver a comprehensive brand transformation valued at more than $150,000. The package included:

• Brand strategy and design by Lemon Seed Marketing

• Membership and coaching from Service Nation

• A new website developed by Online Access

• A five-week PR campaign led by Ripley PR

• Additional promotional support from industry vendors

“We couldn’t have done it without our partners,” said Emily Fleniken, creative director and partner at Lemon Seed. “Their combined expertise helped us create something meaningful and lasting for Skagit Plumbing. Together, we delivered a transformation that empowers them to thrive in a competitive market.”

Elevating Home Service Branding

The Great American Brand Story initiative reflects a broader shift within the home service industry—one that values authentic storytelling, community engagement, and purpose-driven growth as much as technical skill.

By turning everyday service providers into memorable local brands, Lemon Seed Marketing is setting a new standard for what modern trade businesses can achieve with the right story—and the right partners—behind them.

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