Level Access, in collaboration with the Global Initiative for Inclusive Information and Communication Technologies (G3ict) and the International Association of Accessibility Professionals (IAAP), has released the Sixth Annual State of Digital Accessibility Report. This comprehensive survey, including insights from over 1,400 professionals across industries and 500+ decision-makers from Europe, highlights the growing importance of digital accessibility in business and offers key findings on how organizations worldwide are adopting digital accessibility practices. The report also demonstrates the direct connection between digital accessibility and business success, revealing challenges and opportunities for the future.

Key Findings from the 2024-2025 Report:

• Widespread Adoption of Digital Accessibility:

  • The report shows that 89% of professionals believe digital accessibility provides a competitive advantage, with 81% reporting improvements in customer acquisition and 87% seeing a boost in customer satisfaction. Additionally, 75% acknowledge a direct link between digital accessibility and increased revenue, confirming its significant impact on business outcomes.

• European Market Shows High Adoption Rates:

  • More than 80% of respondents now report having a digital accessibility policy, with a notable 86% in Europe. This indicates that digital accessibility is no longer a niche concern but a mainstream priority for organizations globally, especially in Europe.

• Urgency Lacking for European Accessibility Act (EAA) Compliance:

  • Despite 73% of respondents being aware of the EAA's applicability, only 55% have started taking action toward compliance. With enforcement set to begin in June 2025, the report points to a gap between awareness and implementation, suggesting that many organizations may be unprepared for the upcoming deadline.

• AI and Automation Driving Accessibility Efficiency:

  • Nearly 80% of respondents believe AI tools are crucial in selecting new digital accessibility solutions, and almost 90% see automated remediation as a way to enhance program efficiency. This highlights the growing reliance on AI-driven tools to streamline accessibility processes.

• Increased Demand for Accessibility in Product Procurement:

  • 74% of respondents now require documented proof of accessibility when purchasing digital products, a significant increase from 58% in 2023. This trend underscores the growing role of accessibility in B2B digital product transactions.

• Successful Programs Focus on Policy, Budget, and Accountability:

  • Organizations with a clear accessibility policy, dedicated budget, and accountable leadership are 75% more likely to report high executive support for digital accessibility. These organizations also see a 20% higher likelihood of digital accessibility helping to mitigate legal risks and more than 70% report improved revenue.

• Challenges to Digital Accessibility at Scale:

  • Managing a digital portfolio is the top challenge for respondents, followed by competing priorities and lack of time. These barriers make it difficult for organizations to maintain digital accessibility efforts at scale, highlighting the need for better governance and resources.

The Sixth Annual State of Digital Accessibility Report reveals a growing recognition of digital accessibility’s importance in business success. Organizations with strong policies and support are reaping the benefits of improved customer satisfaction, acquisition, and revenue. However, challenges remain, particularly with the growing complexity of digital environments and evolving regulations. The insights provided by the report offer a roadmap for organizations looking to successfully implement and scale their digital accessibility programs.