SiteSpect, a leader in digital optimization and experimentation, has launched Superfresh, a transformative user experience initiative designed to simplify workflows, enhance usability, and improve team collaboration. This update brings a modernized interface, new tools, and an upcoming redesigned Campaign Builder for seamless, cross-channel optimization.

"Superfresh is more than a visual update—it's a complete redesign focused on ease of use, simplification, modernization, and self-sufficiency," says Paul Bernier, VP of Product Management.

Features Already Released

Superfresh introduces several usability enhancements to streamline digital experimentation:

• Streamlined Navigation – A modernized menu for quick, intuitive access to key tools.
• Recently Viewed Items – Simplifies workflow continuity with easy project access.
• Enhanced Creation Tools – Reduces setup time with simplified test workflows.
• Global Triggers – Enables reusable triggers for consistent metrics and variations.
• Redesigned List Pages – Improves search, filtering, and custom views.
• New Metric Builder – A step-by-step wizard for seamless data capture and analysis.

Coming Soon: A Reimagined Campaign Builder

SiteSpect will soon release a fully redesigned Campaign Builder, featuring:
Multi-Channel Experimentation – Create experiences across web, mobile, and apps.
Visual & Code-Based Editing – Supports users of all skill levels.
Tab-Based UI – Enhances collaboration across teams.
Advanced Code Editing – Includes feature flagging and personalization tools.

"Superfresh underscores SiteSpect's commitment to evolving with customer needs," says Kate Orchard, Product Manager. Future updates will continue refining onboarding, experimentation tools, and cross-team collaboration.

With Superfresh, SiteSpect delivers a more intuitive, efficient, and powerful platform for digital optimization. As businesses demand seamless A/B testing and personalization, this initiative ensures teams can experiment with confidence and drive meaningful growth.