SiteSpect unveils a brand-new app that enables experimentation and personalization on your Contentful content and assets using the SiteSpect A/B testing engine.

SiteSpect, a leader in A/B testing and experimentation, with client-side, server-side, mobile and OTT app technology, unveils a brand-new app that enables experimentation and personalization on your Contentful content and assets using the SiteSpect A/B testing engine. Contentful is a headless content management system, embraced by many organizations to take control of their content.

The app makes it easy to associate content and assets with experiments or personalization efforts that are powered by SiteSpect. Simply create a campaign in SiteSpect, associate it with the relevant content or assets in Contentful, and launch your experiment. SiteSpect takes care of splitting users into groups, targeting users based on geography, device, behaviors, etc., and providing rich analytics on what variation performs best for your KPIs.

"Organizations using Contentful want to optimize their content strategy, and A/B testing is key to innovating in that space," says Paul Bernier, Vice President of Product Management at SiteSpect. "Traditional A/B testing tools do not integrate easily with Contentful and make it difficult to launch even simple experiments on content."