Siteimprove's latest capabilities turn large amounts of data into actionable, easy-to-understand insights that increase collaboration, facilitate confident decision making and deliver tangible outcomes

Siteimprove, the leading platform for creating accessible, high-performing digital content experiences, has launched new capabilities to transform vast amounts of data into actionable insights. These features aim to increase cross-organizational collaboration, facilitate confident decision-making, and deliver tangible outcomes. The latest launch includes four major initiatives: Top Paths, Visitor Engagement Score, No-Code Event Tracking, and Sites Progress.

1. Addressing Collaboration Drag in Marketing

   • According to Gartner, marketing leaders face significant collaboration challenges, including excessive meetings and feedback.
   • Siteimprove's new features are designed to reduce these inefficiencies and enhance focus on key performance drivers like reach, reputation, revenue, and returns.

2. Introducing the New Features

   • Top Paths: This tool helps marketers identify high-performing content by understanding its impact on conversion metrics, allowing them to optimize content effectively.
   • Visitor Engagement Score: Goes beyond conversion metrics to measure visitor engagement with content, providing a comprehensive view of content marketing efforts.
   • No-Code Event Tracking: Enables marketers to set up event tracking without technical support, making it easier to monitor interactions with dynamic website elements.
   • Sites Progress: Consolidates data across multiple websites to provide a clear overview of progress and areas needing investment, aiding digital teams in communicating achievements and needs.

3. Real-World Impact

   • Nikaj Eijk from Lloyds Banking Group highlighted the usefulness of Top Paths, noting it provided unexpected insights into user behavior and helped optimize entry pages for better conversion rates.

4. Upcoming Features

   • Social Ads: Integrates analytics for social media campaigns, allowing marketers to compare ROI across different channels.
   • Optimizely CMP Integration: Facilitates content creation and management across multiple channels, maintaining brand consistency.
   • Sitecore XM Cloud Integration: Enhances the existing plugin with Sitecore CMS to offer seamless content management and exceptional user experiences.

Siteimprove's latest features and upcoming releases exemplify their commitment to helping marketers achieve efficiency and effectiveness. By providing tools that reduce collaboration drag and enhance content performance, Siteimprove empowers marketing teams to drive significant outcomes with less effort.