As marketing shifts from static search to AI-driven discovery, Sitecore has unveiled SitecoreAI, a groundbreaking digital experience platform designed to redefine how brands engage with audiences. This next-generation platform places artificial intelligence at the core of marketing strategy — enabling personalized, dynamic, and contextually aware experiences that evolve in real-time.

The AI Heart of Modern Marketing

Built on the foundation of Sitecore XM Cloud, SitecoreAI unifies content, data, and personalization into a single, composable SaaS platform. The goal is simple yet transformative: empower marketers to launch campaigns faster, spend smarter, and continuously optimize performance through AI-driven workflows.

At the center of SitecoreAI lies the Agentic Studio — an intelligent workspace where humans and AI collaborate to plan, create, and personalize digital experiences. The studio launches with 20 AI-powered agents that automate complex workflows, from campaign planning to testing and migration. Marketers can also design custom agents and processes using intuitive, code-free visual tools.

Agentic Flows and Spaces: Collaboration Reimagined

Within the Agentic Studio, Agentic Flows orchestrate multi-step, personalized campaigns with complete visibility — aligning teams across campaign planning, experimentation, and optimization. The Spaces feature fosters real-time collaboration between human marketers and AI, transforming once-disconnected tools into a unified, intelligent ecosystem that improves continuously through feedback and insights.

Early Adopters Leading the Way

Several leading global brands are already harnessing SitecoreAI to accelerate growth and streamline operations.

• Berkeley Homes and AFL leverage Contextually Aware Content Agents to generate hyper-targeted content tailored to specific audience segments.

• Regal Rexnord and Hexagon rely on Migration Tooling Agents to automate content and schema conversion, drastically reducing project timelines from months to weeks.

According to Eric Stine, CEO at Sitecore, “Discovery is no longer driven by search; it’s powered by attention. Brands win when they deliver the right message at the right moment — and SitecoreAI gives marketers the intelligence to do exactly that.”

Seamless Integration and Proven ROI

Running on Microsoft Azure, SitecoreAI is the natural evolution of XM Cloud — merging content management, customer data, personalization, and search into one secure and scalable platform. For existing XM Cloud customers, the transition requires no migration, ensuring seamless access to all AI capabilities, including the Agentic Studio.

A Total Economic Impact™ study commissioned by Sitecore revealed that XM Cloud users achieved a 371% ROI and 50% higher digital conversions, driven by faster content delivery and AI-powered personalization. SitecoreAI builds on these results, extending them into a fully unified platform for the AI-first era.

Real-World Impact Across Industries

Tim Dickson, Chief Digital and Information Officer at Regal Rexnord, emphasized how SitecoreAI helps unify multiple brands under one digital ecosystem: “SitecoreAI allows us to deliver consistent, personalized communication to customers worldwide — scaling our digital experience with intelligence.”

Similarly, Mary Ellen Grom, Executive Director of Global Marketing and Corporate Communications at AFL, highlighted the platform’s efficiency: “SitecoreAI empowers our teams to produce content faster and smarter. By integrating our digital standards with AI-driven insights, we can deliver personalized, customer-centric experiences that truly engage.”

Trust, Governance, and the Future of AI Marketing

Built within Sitecore’s governed AI framework, SitecoreAI prioritizes security, transparency, and compliance with emerging enterprise and regulatory standards. This foundation ensures that marketers can confidently embrace AI without compromising ethical or operational integrity.

With SitecoreAI now available globally, marketers can launch campaigns in days, personalize content at scale, and maximize every marketing asset — transforming data-driven ambition into measurable results.

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