At Sitecore Symposium, Sitecore®, a global leader in digital experience software, introduced Sitecore Stream, a groundbreaking innovation in digital experience platforms (DXPs). Sitecore Stream leverages AI to help marketers deliver hyper-personalized digital experiences faster, at scale, and across channels. Built on Microsoft Azure OpenAI Service, Sitecore Stream enhances productivity, simplifies workflows, and ensures brand compliance while meeting the demands of modern marketing.

• AI-Powered Personalization at Scale
  Sitecore Stream enables marketers to deliver personalized digital content across channels, quickly and efficiently, with AI-driven orchestration. It integrates seamlessly with Sitecore’s composable DXP solutions, including XM Cloud, Content Hub, and Experience Platform (XP).

• Brand-Aware AI
  The platform’s AI capabilities align marketing actions with an organization’s brand identity and guidelines, ensuring content stays true to the brand’s vision while being tailored to individual customer experiences. Importantly, Sitecore Stream does not use customer content to train AI models, safeguarding brand-specific data.

• Streamlined Marketing Workflows
  Sitecore Stream automates routine tasks such as content creation, website development, and A/B testing, enabling marketers to focus on strategy and execution. With the help of AI-enhanced workflows and generative copilots, marketers can stay in a productive flow while maintaining brand integrity.

• Collaborative Innovation
  Partnering with leading brands like Nestlé and Microsoft, Sitecore has built a solution that combines AI with deep marketing expertise. The Sitecore Brand Assistant, developed with Nestlé, showcases how generative AI can enhance brand knowledge and facilitate content creation at scale.

• Security and Compliance
  Sitecore Stream is designed with AI guardrails that prioritize data privacy and brand compliance, ensuring that brands remain secure as they deploy AI across their marketing strategies.

Sitecore Stream represents the future of digital experience platforms by combining the power of AI with a deep understanding of marketing needs. With its brand-aware AI, streamlined workflows, and full interoperability across martech stacks, Sitecore Stream is positioned to redefine how marketers create and deliver digital experiences.