Sitecore, a leader in digital experience platforms, is doubling down on its agentic AI ambitions with a new strategic partnership with Gradial, an AI-native marketing orchestration company. Announced today, the collaboration promises to automate the execution layer of digital campaigns—turning marketing briefs into live, personalized campaigns with minimal human handoffs and zero technical bottlenecks.

This isn’t just another AI integration; it's an infrastructure-level shift aimed at marketers who are drowning in fragmented tools, redundant workflows, and sluggish turnaround times.

A New Era: AI That Doesn’t Just Suggest—It Acts

While most marketing platforms sprinkle AI into dashboards for predictions or personalization, Sitecore and Gradial are pushing into agentic AI territory: systems that can take action on behalf of the user. Their joint vision is to eliminate the operational drag by embedding intelligent automation directly into the campaign delivery layer.

“Their AI-powered orchestration capabilities enhance Sitecore’s composable DXP by automating the execution layer marketers need most,” said Eric Stine, CEO of Sitecore. “This means smarter campaigns, delivered faster—and anchored in creativity and brand purpose.”

Gradial’s orchestration engine acts like an always-on execution partner, integrating directly with Sitecore’s digital experience stack to automate the messy middle of marketing: turning briefs into deployment-ready campaigns without the tickets, delays, or tool-switching that usually come with the territory.

From Strategy to Execution, Minus the Chaos

Let’s face it: today’s marketing tech stack is a patchwork. Even with cloud-based content hubs and composable platforms, the final step—getting campaigns launched—is often the slowest. Gradial views this as a systems problem, not a staffing one.

“We see content ops as a systems challenge—complex, dynamic, and in need of intelligent automation,” said Doug Tallmadge, CEO of Gradial. “By partnering with Sitecore, we’re enabling marketing execution that’s scalable, precise, and deeply human.”

This partnership promises to offload the repetitive labor while preserving strategic oversight, allowing marketers to lead with insight, not infrastructure.

Strengthening the Bench for AI-Driven Growth

To support this next phase of evolution, Sitecore is also announcing new leadership hires, each with deep AI and cloud transformation credentials:

• Michael Bannon, former CFO, steps up as President and Chief Administrative Officer, overseeing strategy, finance, legal, and enterprise tech.

• Michelle Boockoff-Bajdek joins as Chief Marketing Officer, bringing AI credibility from her time as CMO of IBM Watson and IDC. Expect big moves around purpose-led growth and GenAI integration.

• Dave Tilbury, formerly of Capgemini, becomes Chief Operating Officer, taking charge of customer-facing functions including sales, customer value, and revenue ops.

Together, they’ll lead the charge in turning Sitecore into the go-to platform for AI-powered, marketer-first digital experience delivery.

Looking Ahead: AI as a Creative Partner

The Sitecore–Gradial partnership is a clear signal that AI in marketing is moving beyond insight and into execution. And as more enterprise marketing teams aim to do more with less—without sacrificing personalization—agentic AI could become the secret weapon that allows brands to scale smart, not just fast.

The new AI-powered features and roadmap will be showcased at Sitecore Symposium this November in Orlando, where the company will share how its customers are using automation to redefine speed, creativity, and ROI.

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