Sitecore.ai Offers Marketers a Front-Row Seat to the Next Era of Digital Engagement

Sitecore, known for powering enterprise-grade digital experiences, has officially launched Sitecore.ai, a new interactive experience that puts AI, content, and data in the spotlight. This rollout isn’t just another platform feature—it’s a full-on demonstration of what’s next for marketers navigating an increasingly AI-driven digital landscape.

Hosted on Sitecore’s XM Cloud, the company’s flagship SaaS-based digital experience platform (DXP), Sitecore.ai is part explainer, part inspiration engine. It showcases how "agentic AI"—a concept centered on autonomous, intelligent agents—will redefine how brands deliver personalized, omnichannel experiences in real time.

“We built XM Cloud to solve real problems for real marketers,” said Eric Stine, CEO of Sitecore. “Proven and ready, it's really SaaS, really simple, and really built with agentic AI to help marketers create smarter, launch faster, and connect more meaningfully.”

More Than a Platform—A Live, Living Case Study

Designed as both a marketing resource and experiential demo, Sitecore.ai invites users to explore the company’s Future of Digital series, which dives into themes like:

• Conversational discovery

• Real-time personalization

• Intelligent campaign automation

The goal is to demystify AI and show how it’s already reshaping customer journeys—and how marketers can make the leap with confidence. The platform combines editorial storytelling, episodic video content, and hands-on interactivity to help users learn by doing, not just reading.

Enterprise Validation: Brands Already Building with XM Cloud

Sitecore’s push into AI-enabled content delivery isn’t theoretical. Global enterprises are already putting it into practice. Manufacturers like Regal Rexnord have migrated multiple digital properties to XM Cloud, citing streamlined workflows and faster time-to-market as key wins.

“XM Cloud is enabling us to deliver faster, smarter, and more consistent digital experiences across our global brands,” said Tim Dickson, Chief Digital and Information Officer at Regal Rexnord.

Similarly, Hexagon AB, a leader in precision measurement tech, launched a fresh brand experience on the platform, laying the groundwork for future AI integration.

“Now, we’re set up to move faster, work smarter, and have laid the groundwork for AI-driven content and conversational search,” said Josh Soffe, VP of Digital at Hexagon.

Smarter Tools for Smarter Marketers

At the product level, Sitecore’s XM Cloud enhancements are focused on boosting speed, productivity, and personalization. Key new features include:

• AI-generated creative briefs tailored to campaign goals

• One-click content deliverables based on brand guidelines

• Automated asset suggestions mapped to audience personas

It’s all part of Sitecore’s versionless SaaS approach, which continuously delivers new capabilities without disrupting workflows—a major advantage for marketers tired of large-scale platform migrations and rigid update schedules.

What This Signals for the Industry

Sitecore’s latest move underscores a major industry trend: AI is no longer a backend tool—it’s the new creative partner. With Sitecore.ai, the company isn’t just pitching AI solutions; it’s embodying them in its product experience, positioning XM Cloud as the on-ramp to an agentic, hyper-personalized digital future.

As AI transforms digital engagement from top to bottom, tools like XM Cloud will likely become table stakes—not just for enterprise content teams, but for any brand looking to stay relevant in a real-time, omnichannel world.

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