Sinch, a leader in digital customer communications, has been recognized as an Essential App for HubSpot, further solidifying the strategic partnership between the two companies. This milestone coincides with the launch of HubSpot’s new Custom Channels API, which enables businesses to integrate trusted communication channels like Sinch’s directly into HubSpot’s Conversations Inbox. This integration allows businesses to manage RCS, SMS, and MMS communications alongside email, chat, and social messaging — all in one unified inbox.

Strengthening the HubSpot-Sinch Partnership

The partnership between Sinch and HubSpot has always been built on shared values of customer-first innovation and trusted collaboration. With the launch of the Custom Channels API, this collaboration now enables businesses to seamlessly manage all their communications in one place, making customer engagement more streamlined and impactful.

Benefits of the Sinch and HubSpot Integration:

• Unified Inbox: Businesses can now track, manage, and respond to SMS, MMS, and RCS messages directly within HubSpot’s Conversations Inbox, alongside other communication channels like email and chat.

• Improved Efficiency: The new integration centralizes all customer communications in one platform, improving internal collaboration and enabling more personalized and responsive interactions.

• Enhanced Customer Engagement: With the ability to manage multiple messaging channels from a single inbox, businesses can deliver richer, more personalized customer experiences.

Comments from Sinch Leadership

Chris Thompson, VP of Ecosystems at Sinch, commented on this significant achievement, saying, "It's a testament to our focus on bringing the best communications tools to businesses using HubSpot. Our product and partner teams have worked closely with HubSpot to create an inbox environment that meets the needs of today’s businesses. The partnership we have with HubSpot has led to opportunities like this, and we're proud to play a key role in shaping the future of customer engagement."

Thompson further emphasized, “By supporting this integration, we’re helping businesses keep track of their communications for even better customer engagement. We’re excited to strengthen our partnership with HubSpot and continue delivering exceptional messaging experiences that empower businesses worldwide.”

A Testament to Sinch’s Mobile Messaging Expertise

Being named an Essential App for HubSpot is not only a testament to Sinch’s ongoing commitment to innovation but also highlights its mobile messaging expertise. Sinch has long been a leader in providing businesses with innovative communication solutions that allow them to engage with customers in meaningful ways.

The Importance of the Custom Channels API

The launch of HubSpot’s Custom Channels API marks a significant advancement in the way businesses can integrate various communication channels. As a launch partner for this new API, Sinch ensures that businesses can easily connect with customers across multiple messaging platforms, without leaving the HubSpot ecosystem.

This new integration strengthens the HubSpot ecosystem and enriches the customer experience, further aligning Sinch’s goal of helping businesses create authentic, lasting connections with their audience.

Sinch’s recognition as an Essential App for HubSpot signifies a new era of integrated, streamlined customer communication. By bringing RCS, SMS, and MMS communications into HubSpot’s unified inbox, Sinch is empowering businesses to provide more responsive, personalized, and impactful customer experiences. With this integration, Sinch continues to play a pivotal role in shaping the future of digital customer engagement.