Expanding Messaging Capabilities for Businesses

Sinch, a leader in customer communication solutions, has introduced the Sinch Omnichannel Connector on Salesforce AppExchange. This innovative solution enhances conversational marketing opportunities and customer experiences by providing advanced messaging capabilities for Salesforce Marketing Cloud users.

Key Points:

• New Offering Announcement:

  • Sinch introduces the Omnichannel Connector on Salesforce AppExchange.
  • Enhances Salesforce Marketing Cloud with advanced one-way and two-way messaging capabilities.

• Integration and Capabilities:

  • Seamlessly integrates with the Salesforce ecosystem.
  • Empowers businesses to reach and engage customers across 13 diverse channels, including RCS, Kakao Talk, Viper, and Instagram.
  • Expands Salesforce's native messaging channels of SMS, MMS, Email, WhatsApp, and LINE.

• Executive Statement:

  • Jonathan Campbell, Senior Director of Messaging Products at Sinch, highlights the benefits of the Sinch Omnichannel Connector in enhancing customer communications, personalizing engagements, and maximizing marketing ROI.
  • Emphasizes the broader spectrum of messaging channels available to Salesforce Marketing Cloud users through Sinch.

• Getting Started:

  • Salesforce Marketing Cloud users need an existing account and can onboard the Conversation API via the Sinch Dashboard.
  • Users can then activate their chosen channels, tailoring messaging strategies to meet unique business needs.

The Sinch Omnichannel Connector provides Salesforce Marketing Cloud users with an expanded suite of messaging capabilities, allowing businesses to enhance customer engagement and optimize marketing strategies. This innovative solution marks a significant step forward in customer communications and marketing effectiveness.