Similarweb Ltd., a leading digital market intelligence company, announced the appointment of Lisa Campbell and Barak Eilam to its Board of Directors, following strong support from shareholders at the recent general meeting. Both Campbell and Eilam bring extensive experience in scaling and leading successful SaaS and technology companies, further enhancing Similarweb’s strategic growth and leadership in the industry.

Background and Experience of New Board Members

• Lisa Campbell: With over two decades of experience in business strategy and marketing, Campbell most recently served as Chief Marketing Officer at OneTrust, where she played a pivotal role in expanding the company’s market presence and brand recognition. Prior to OneTrust, she was the Chief Marketing Officer at Autodesk, Inc. Campbell’s expertise in managing global eCommerce, industry strategy, and marketing across various sectors makes her a valuable asset to Similarweb’s board. She also serves on the board of Dropbox Inc. (NASDAQ: DBX), contributing her insights to the Audit, Nomination, and Governance committees.

• Barak Eilam: As the current CEO of NICE Ltd. (NASDAQ: NICE), Eilam brings a wealth of experience in executive management and business development. Under his leadership, NICE has achieved significant global expansion and innovation, particularly in customer experience and data analytics. Eilam has a strong background in sales, product management, and technology, having previously led NICE’s American division and founded its Interaction Analytics Global Business Unit. His expertise in driving strategic initiatives and leading high-performing teams will be instrumental as Similarweb continues to solidify its position as a global leader in digital intelligence.

CEO’s Statement

Or Offer, Co-Founder and CEO of Similarweb, expressed his excitement about the new board members, stating, "I am thrilled to welcome Lisa and Barak to our Board of Directors. They each bring extensive experience in growing and scaling software companies, and a deep understanding of business strategy and technology that align perfectly with Similarweb’s vision for the future. The recent additions to our Board, including Kipp Bodnar, CMO of HubSpot, reflect our commitment to investing in top-tier leadership, as part of our broader strategic efforts to become the world’s leading digital data company. I am confident that Barak, Lisa, and Kipp’s insights and guidance will contribute to our ongoing success and innovation, as we continue our mission to empower businesses with unparalleled digital intelligence."

Strategic Vision

Or Offer highlighted the importance of the new appointments, adding, “Lisa and Barak’s impressive track records in driving growth and navigating the complexities of the technology sector make them exceptional additions to our board. Their guidance will be instrumental as we continue to execute on our strategic priorities and deliver value to our shareholders.”

The addition of Lisa Campbell and Barak Eilam to Similarweb’s Board of Directors marks a significant step in the company's ongoing efforts to enhance its strategic growth and leadership. Their combined expertise in scaling software companies, business strategy, and technology will be crucial as Similarweb continues to empower businesses worldwide with cutting-edge digital intelligence.