The Digital 100 is Similarweb’s exclusive annual ranking of the 10 fastest growing web businesses in 10 categories, including publishers, retailers, and direct to consumer manufacturer websites in the US. Rankings for the United Kingdom, France, Germany , India, Japan, Brazil, and Australia also unveiled today

Similarweb today released its annual ranking of the fastest growing digital businesses, the Digital 100.

The summary below is based on an analysis of the US market, but today Similarweb also published rankings for the United Kingdom, France (in French and English), Germany (in German and English), India, Japan, Brazil, and Australia.

Each of the winners was already operating a substantial online business in 2022, but significantly increased its reach in 2023. They were ranked by percentage increase from 2022 to 2023. Our analysts particularly sought out consumer brands transacting business online. The report covers 10 key categories: Apparel & Accessories, Automotive, Beauty & Personal Care, Consumer Electronics, Food & Drinks, Home & Garden, News & Media, Personal Finance, Pet Care, and Travel & Tourism.

Some of the biggest increases (6 of the top 10) were in News and Media, where a hot topic or a strong referral source can produce dramatic growth (+2,679% year-over-year for the parenting blog parentztalk.com). But we also saw huge growth for online retailers and direct to consumer sellers like the Korean Beauty and Cosmetics brand Elorea (+1,156% year-over-year for elorea.com), online grocer Stater Bros. (+854% for shop.staterbros.com), consumer bank BMO, (+670% for bmo.com), and women’s footwear brand Vivaia (+655% for vivaia.com).

We recognized brands demonstrating success in tougher markets like consumer electronics, where digital businesses averaged 4% growth but mobile game console maker Backbone stood out with playbackbone.com up 264%.

“The Digital 100 is our annual celebration of business success online, highlighting publishers and sellers who have achieved huge increases in their online audience within a single year,” Similarweb CEO Or Offer said. “Similarweb’s mission is to provide comprehensive visibility into web, search, app, and other measures of digital markets, allowing companies to benchmark their own performance and discover opportunities to improve their performance versus the competition. The Digital 100 companies show that tremendous growth is possible, even in highly competitive markets the kind of success all companies should aspire to.”