Shutterstock, Inc., a leading global creative platform, has finalized its acquisition of Envato Pty Ltd., a major provider of digital creative assets and templates. This strategic acquisition enhances Shutterstock's offerings and expands its market reach.

Strategic Highlights

• Enhanced Offerings:

  • Envato Elements Integration: The acquisition adds Envato Elements, a prominent unlimited multi-asset subscription service, to Shutterstock's portfolio.
  • Expanded Content Library: Shutterstock’s content library grows significantly, including:
    • 10 million images
    • 6 million videos
    • 1 million audio clips
    • 0.5 million templates
    • 0.2 million graphics & fonts

• Subscriber Base Growth:

  • Doubling Subscribers: The acquisition increases Shutterstock's subscriber base to 1.15 million by adding 650,000 new subscribers from Envato.

• Revenue and Market Expansion:

  • Content Revenue Boost: Expected growth in Shutterstock's revenue from diverse content types such as video, audio, graphics, fonts, and templates.
  • New Content Types: Diversifies Shutterstock’s offerings to include code & web themes, product mock-ups, and various creative templates for presentations, social posts, gaming, and print-on-demand.

• Audience Expansion:

  • Targeting Growing Segments: Enhances Shutterstock's reach among freelancers, hobbyists, small businesses, and agencies.

Visual Brand Identity

• Envato's New Identity: The completion of the acquisition coincides with the phased rollout of Envato's new visual brand identity, marking a significant step in its evolution and commitment to the creative community.

Shutterstock’s acquisition of Envato represents a major expansion of its creative content offerings, significantly increasing its subscriber base and content library. This move aligns with Shutterstock’s strategy to diversify and enhance its market presence across various creative sectors.