Pioneering Omnichannel Advertising for All Industries

ShopLiftr, a leader in digital advertising innovation, is excited to introduce its programmatic dynamic digital out-of-home (DOOH) advertising solution. This new platform integrates seamlessly with ShopLiftr's existing ad tech solutions, delivering an exceptional omnichannel advertising experience for brands and retailers across multiple industries.

The Growing Power of DOOH Advertising

• Evolution of DOOH:

  • Transformed from static billboards to dynamic, interactive displays in public spaces.
  • Includes roadside billboards, digital screens in establishments, mall directories, and airport displays.

• Market Growth:

  • U.S. DOOH ad spend projected to grow by 11.2%, reaching $3.20 billion this year.
  • 38% of U.S. marketing decision-makers plan to increase their DOOH budgets in 2024.

Introducing ShopLiftr's Programmatic DOOH Solution

• Dynamic Messaging:

  • Leverages a data-driven platform to deliver personalized, geotargeted messages in real time.
  • Engages consumers across various digital mediums, ensuring visibility on any screen.

• Extensive Database:

  • Access to over 200,000 deals refreshed weekly from the top 300 U.S. retailers.
  • Unlimited BYOD (bring-your-own-data) capabilities ensure relevance and engagement.

• Real-Time Optimization:

  • Dynamic ads incorporate up-to-date promotional and product information.
  • Precise geo-targeting for hyperlocal messaging enhances consumer relevance.

• AI-Powered Localization:

  • Algorithms translate and localize content for English, French, and Spanish-speaking audiences.

Benefits and Integration with Multi-Channel Strategies

• Simplified Activation:

  • Avoids high minimum commitments from individual media owners.
  • Streamlined activation, reporting, and billing across digital channels.

• Flexible Campaign Management:

  • Advertisers can activate campaigns quickly, switch creatives seamlessly, and measure success with detailed reporting.
  • Dynamic and interactive ads tailored to conditions like time of day or weather.

Proven Effectiveness and Consumer Favorability

• High Engagement Rates:

  • 76% of recent DOOH viewers took action after seeing an ad.
  • 73% of U.S. consumers view DOOH ads favorably compared to TV, social media, and print.

• Mobile Integration:

  • 74% of mobile users act on their phones after seeing a DOOH ad, highlighting the synergy between platforms.

Future Trends and Market Impact

• Channel-Agnostic Approach:
  • Blurs lines between DOOH and connected TV (CTV) advertising, enhancing reach and impact.
  • Offers cost efficiencies and contextual relevance unmatched by traditional channels.

ShopLiftr is committed to revolutionizing the digital advertising landscape, empowering brands and retailers to connect with audiences more meaningfully. Through innovation, precision, and a focus on client success, ShopLiftr continues to push the boundaries of what’s possible in digital advertising.