In today’s dynamic digital advertising landscape, brands and retailers grapple with the challenge of delivering vast amounts of personalized, multi-channel creative content. ShopLiftr, a leader in digital media solutions, simplifies these processes through its SMART platform, offering dynamic, data-driven advertising solutions that optimize efficiency, scalability, and impact.

Key Challenges in Digital Advertising

• Increasing demand for personalized, multi-channel creative content.
• Proliferation of retail media networks (RMNs), intensifying creative complexities.
• Need for efficient, cost-effective solutions to manage diverse ad variations.

ShopLiftr’s SMART Platform: A Comprehensive Solution

1. Retail Agnostic Media Platform (RAMP)

• Supports any ad size and integrates seamlessly across digital display, video, and digital out-of-home (DOOH) channels.
• Provides unmatched flexibility for advertisers, agencies, and retailers.

2. Dynamic Creative Flexibility

• Enables limitless variations of digital ads with advanced automation.
• Delivers precise geotargeting and programmatic ad serving for enhanced relevance.
• Supports translation and localization in English, Spanish, and French.

3. Real-Time Personalization

• Tailors ads based on weather, location, and other local factors.
• Increases ad engagement and campaign effectiveness.

4. Scalability and Efficiency

• Processes high volumes of trade data to generate thousands of creative variations.
• Streamlines production costs while maintaining brand consistency across platforms.

Success Stories

1. Beverage Brand Campaign

• Managed 6 NFL teams, 48 SKUs, and 88,500+ creative variations in a 6-week campaign.
• Delivered targeted, impactful results across multiple channels.

2. Retailer Campaign Automation

• Automated weekly production of 4,792 ad units across 479 stores.
• Produced 2,875 video ad units and 1,917 display ad units weekly.
• Demonstrated the platform’s agility and scalability.

Industry Leadership

Gord Crowson, President & COO at ShopLiftr:

"Our SMART platform transforms advertising by simplifying dynamic creative services, delivering targeted campaigns that achieve real-world results on any screen, in any size."

ShopLiftr’s SMART platform is setting a new benchmark in digital advertising by automating and simplifying creative processes. By providing scalable, personalized, and dynamic ad solutions, ShopLiftr empowers advertisers to focus on strategic growth while achieving superior campaign results.