Leading digital automation tool, which empowers advertisers and agencies to achieve maximum efficiency and effectiveness across all channels, will be demonstrated at Booth #T7 and during an expert session on August 13th

Shirofune, a leading digital advertising automation management tool, is set to showcase its cutting-edge ecommerce and omnichannel advertising automation platform at eTail East 2024, taking place from August 12-15. Attendees are invited to visit Booth #T7 for a live demonstration of Shirofune’s platform, which is designed to optimize ad performance and help advertisers and agencies maximize their return on ad spend (ROAS).

Key Highlights

1. Speaking Session on Leveraging LTV Data

Mitsunaga Kikuchi, Co-founder and CEO of Shirofune, will be hosting a speaking session titled “Unlocking Advertising Success: Leveraging LTV Data for Effective Campaigns” on August 13th at 2:20 PM. In this session, Kikuchi will challenge the conventional focus on short-term metrics like ROAS and CPA, emphasizing the importance of understanding the lifetime value (LTV) of customers acquired through specific campaigns. The discussion will highlight the risks of focusing solely on immediate results and demonstrate how evaluating LTV can lead to more sustainable and profitable advertising strategies.

2. Shirofune’s Platform Features

• AI-Driven Budget and Bid Management: Shirofune automates daily budget and bid management across major platforms, including Google Ads, Facebook, Instagram, Amazon Ads, LinkedIn, Microsoft Advertising, Pinterest, TikTok, and X (formerly Twitter). The platform optimizes campaigns based on set targets like ROAS, ensuring that ad dollars are spent efficiently to maximize performance.

• Advanced Performance Analytics: The Change Analysis report feature automatically analyzes performance shifts and provides insights in natural language, reducing the need for manual comparison and enabling advertisers to make data-driven decisions quickly.

• Enhanced Targeting and Time Savings: Shirofune’s detailed bidding and targeting algorithms allow advertisers to fine-tune their campaigns with precision, saving time and boosting ROI. The platform’s automation ensures that campaigns are continuously optimized without requiring constant manual intervention.

• Improvement Suggestion Feature: This feature identifies and recommends actions on keywords and search queries that are inflating costs without delivering desired results. It suggests excluding high-cost keywords, incorporating negative keywords, and adding potentially high-performing keywords, which collectively improve ROAS and reduce unnecessary expenses.

3. Success with Amazon Ads and Microsoft Advertising

Shirofune’s automated bidding feature has demonstrated remarkable effectiveness, particularly with recent integrations with Amazon Ads and Microsoft Advertising. Over 90% of companies that adopted these integrations saw significant improvements in advertising cost of sales (ACoS) and ROAS within just one to two weeks of implementation.

At eTail East 2024, Shirofune will provide attendees with an opportunity to experience firsthand how its advanced automation tools can streamline advertising efforts, enhance efficiency, and drive measurable, long-term success. By leveraging AI and human intelligence, Shirofune empowers advertisers and agencies to achieve precision in their campaigns, ensuring every ad dollar is optimized for maximum return.