Leading digital automation tool expands its capabilities to suggest optimal keyword and search query settings for Microsoft Ads

Shirofune, the leading digital advertising automation management tool, has announced the launch of its enhanced Improvement Suggestion feature for Microsoft Ads. This new feature builds on Shirofune’s existing support for Google Ads, Yahoo Ads, Meta Ads, and Amazon Ads, aiming to streamline ad management and boost performance.

Overview of the Improvement Suggestion Feature

• Purpose: Identifies keywords and search queries that inflate costs without delivering results.
• Recommendations: Suggests keywords for exclusion or review, and additional keywords likely to improve performance.
• Cost Efficiency: Recommends excluding high-cost keywords and incorporating negative keywords to reduce expenses and increase ROAS.

Benefits for Advertisers

• Simplified Ad Management: Automates the process of identifying and adjusting keywords and search queries.
• Increased Efficiency: Allows advertisers to focus on strategic decision-making while ensuring continuous campaign optimization.
• Superior Performance: Helps achieve superior ad performance with increased efficiency.

Statements from Executives

• Tomomi Takeshita, Co-Founder of Shirofune: Highlights the pivotal development of the new feature, emphasizing its role in simplifying ad management and enhancing performance.

Traditional vs. Automated Management

• Traditional Management: Involves manually adding or excluding keywords and setting search query exclusions based on data analysis and individual expertise.
• Automated Management: Shirofune’s sophisticated algorithm automates this process, analyzing optimal settings and presenting recommended changes as improvement cards for user approval.

Platform Integration and Future Prospects

• Fifth Supported Platform: Marks Shirofune’s fifth supported platform for the Improvement Suggestion feature.
• Proven Effectiveness: Feature has already proven effective across Google Ads, Yahoo Ads, Meta Ads, and Amazon Ads.
• Enhanced Performance: Integration with Microsoft Ads expected to deliver greater efficiency and performance for users.

The enhanced Improvement Suggestion feature for Microsoft Ads by Shirofune represents a significant advancement in digital advertising automation. By automating keyword optimization and campaign management, Shirofune continues to provide advanced, user-friendly tools that drive success in digital advertising.