The Two-Step, Three-Minute Tool Assesses Ad Effectiveness and Improvement Suggestions

Shirofune, the leading digital advertising automation management tool, has unveiled a new free feature, Account Audit, which will automatically evaluate the effectiveness of Google search and display ads and suggest improvements.

With Google the most dominant search engine, its platform remains one of the most desirable to reach target audiences. Through internal R&D plus the insights of ad operators, Shirofune has broadened its suite of advertising automation tools with the launch of Account Audit. The new feature allows anyone, both Shirofune clients and advertisers everywhere, to evaluate the quality of their Google Ad campaigns, identifying issues and suggesting corrective strategies.

Key highlights of Account Audit include:

• A free comprehensive evaluation of Google Ad campaigns, with specific criteria applied for search ads and display ads
• Third-party assessment of potentially opaque ad operations is usually handled by external ad agencies or internal team members, with transparency in detailing the processes involved in assessment and improvement strategies
• Quick two-step registration and three-minute usage requiring only the advertising account’s ID and password for anyone to utilize
• The summary page and diagnostic report are sent via email as an Excel file
• Achieving an A rating (80+ points) following corrective action could result in a 150-200% improvement in ad effectiveness

“Shirofune has long provided suggestions to adjust ad campaigns and improve performance, and the launch of Account Audit for Google Ads broadens that benefit to all advertisers in a two-step, three-minute tool,” explains Shirofune Director Tomomi Takeshita, whose expertise in the R&D of proprietary algorithms for account creation and improvement strategies led to the development of the new Account Audit tool.

Shirofune launched in North America in early 2023 after becoming the #1 digital automated advertising management tool in Japan, where it has a 91% market share and is used by leading advertisers and agencies including Rakuten and Dentsu, saving them over 50% of work hours.