Previously only available for Google, Yahoo, and Meta, the leading digital automation tool now suggests more optimal keyword and search query settings for Amazon Ads

Shirofune, a leading digital advertising automation management tool, has announced an enhancement to its Improvement Suggestion feature, now extending its capabilities to Amazon Ads. This upgrade is designed to optimize keyword and search query settings, aiming to reduce costs and improve ad performance.

New Features and Capabilities

• Enhanced Improvement Suggestion: The updated feature identifies keywords and search queries that are increasing costs without delivering results. It:

  • Excludes Ineffective Keywords: Automatically lists keywords that need to be excluded or reviewed.
  • Recommends Additional Keywords: Suggests new keywords expected to enhance performance.
  • Incorporates Negative Keywords: Recommends adding negative keywords, a functionality not available in Amazon Ads.

• Cost Reduction: By excluding high-cost keywords and optimizing settings, the feature helps reduce unnecessary expenses and lowers the Advertising Cost of Sale (ACoS).

Expansion and Integration

• Support for Multiple Platforms: This enhancement marks Shirofune’s fifth supported platform, following Google Ads, Yahoo Ads, and Meta Ads. The feature has already proven effective across these platforms.
• Amazon Ads Integration: The addition to Amazon Ads is expected to bring increased efficiency and performance for users.

Strategic Impact

• Streamlined Ad Management: According to Tomomi Takeshita, Co-Founder of Shirofune, this expansion is a significant milestone. It simplifies ad management by automating keyword and search query adjustments, allowing advertisers to focus on strategic decisions.
• Automated Optimization: The feature’s advanced algorithm presents recommended changes as improvement cards on the management screen. Users can easily approve or reject suggestions, ensuring ongoing optimization with minimal effort.

Shirofune’s latest enhancement to the Improvement Suggestion feature for Amazon Ads represents a major advancement in digital advertising automation. By automating keyword and search query optimization, Shirofune empowers users to achieve better performance and lower costs with ease.