Kaneko brings comprehensive adtech experience to OpenX as the SSP expands its buy-side team in APAC.

OpenX Technologies, Inc., a global leader in omnichannel supply-side platforms, has announced the appointment of Shinya Kaneko as Senior Director, Buyer Development, Japan. This strategic hire underlines OpenX's commitment to expanding its presence and influence in Japan's growing programmatic advertising market.

1. Leadership Role and Responsibilities:

• Kaneko will lead Japan's buyer development team.
• Acts as a resource for brands and agencies focusing on curation to drive business results.
• Reports to Mitchell Greenway, Managing Director, APAC.

2. Strategic Goals and Programmatic Growth:

• Partnership focus to help buyers achieve KPIs via programmatic advertising.
• Instrumental in delivering transparency, ease of purchase, and incremental reach in CTV campaigns.
• Tied to the global expansion of TV by OpenX into the Japanese market.

3. Market Context and Investment in Japan:

• Japan’s programmatic advertising spending is projected to reach $30 billion by 2026.
• OpenX’s increased investment in sell-side curation, enhancing buyer access and scale.

4. Kaneko’s Experience and Qualifications:

• Extensive background in sales management with Verizon, AOL, and Yahoo.
• Former senior account manager at Microsoft’s DSP.
• His expertise is pivotal in addressing buyer needs in Japan’s evolving programmatic landscape.

5. Strategic Importance of Kaneko’s Appointment:

• Signifies OpenX's commitment to delivering premium advertising experiences.
• Aims to build trust and deepen partnerships with Japanese brands.

Shinya Kaneko’s appointment as Senior Director of Buyer Development marks a significant step in OpenX’s strategy to enhance programmatic advertising in Japan. With his deep industry experience, Kaneko is poised to drive growth, transparency, and innovation in one of the world’s most dynamic advertising markets.