When it comes to marketing, words are cheap. Every brand claims authenticity, innovation, or customer-first values—but proving it is another story. Share One, an Austin-based startup, thinks it has the answer: verified video testimonials that audiences can actually trust.

The company just closed its Series A funding round, signaling fresh momentum for its platform built to capture, authenticate, and share genuine customer stories. In a digital landscape where AI-generated content and polished scripts often ring hollow, Share One’s model leans on what consumers increasingly crave—proof that feels human.

The Trust Gap in Marketing

Global ad spend is pushing past the trillion-dollar mark, yet marketers face a stubborn credibility crisis. Shiny campaigns no longer guarantee conversions, as audiences grow more skilled at spotting what’s staged. Share One’s pitch is simple: swap the corporate gloss for authentic, verifiable testimonials that buyers can believe.

Instead of quick-cut soundbites, the platform blends tech with human interviewers who coax real experiences out of customers. Each story is vetted for authenticity, creating a growing library of narratives brands can deploy across campaigns, sales decks, and digital channels.

As CEO Dan Lievens puts it: “Our goal isn’t just to record a video—it’s to capture a story someone else can see themselves in. When the story is real, it carries more weight than anything a brand could write on its own.”

Investors Bet on Authenticity

The new funding will help Share One expand its engineering muscle, refine editing workflows, and roll out advanced features to lower costs and accelerate testimonial turnaround. The aim: make verified video content as scalable as any other digital asset in a marketer’s toolkit.

That scalability could prove vital. The testimonial space is crowded with DIY apps and automated tools, but Share One is betting that its human-plus-tech hybrid model—interviewers for nuance, software for scale—offers a more credible middle ground between cheap tools and pricey production agencies.

What Share One Delivers

In just three years, the company has worked with hundreds of brands, from scrappy startups to large enterprises, helping them ditch hollow marketing claims for customer voices that resonate.

Its platform includes:

• Streamlined scheduling and customer outreach

• Interview prep for richer storytelling

• Professional production and editing aligned to brand tone

• Multi-channel “Social Share Pack™” distribution kits

• Compliance and verification baked in

It’s not just testimonial collection—it’s testimonial curation, with the polish of an agency and the credibility of lived experience.

Why It Matters

As marketing shifts toward authenticity-driven content, Share One’s approach speaks to a broader trend: user-generated trust as currency. Consumers may ignore a polished ad, but they’ll listen when a peer shares a verifiable story. With this Series A, Share One is positioning itself as the bridge between customer experience and brand credibility.

Whether it’s a growth-stage SaaS or a global enterprise, the platform promises something traditional campaigns can’t easily buy: trust that sticks.

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