Shafqat Islam will oversee Optimizely's product, engineering and marketing efforts in his expanded role

Optimizely, a leading digital experience platform (DXP) provider, has announced the promotion of Shafqat Islam to President. Formerly serving as Optimizely's Chief Marketing Officer (CMO) and the CEO and co-founder of Welcome, a content marketing platform acquired by Optimizely in 2021, Islam has been a pivotal figure in the company's impressive growth trajectory. Under his leadership, Optimizely has surpassed $400 million in annual recurring revenue (ARR).

Shafqat Islam's Impact and Achievements

• Instrumental Leadership: Shafqat Islam has significantly contributed to Optimizely's growth and success.
• Revenue Milestone: Under his leadership, Optimizely achieved over $400 million in ARR.
• Product Launches: Led the launch of Optimizely One, the first AI-powered operating system for marketers, and a new SaaS CMS offering.

Shafqat Islam’s Leadership Style and Contributions

• Transformative Force: Described as a transformative force within the organization by CEO Alex Atzberger.
• Entrepreneurial Spirit: Known for his inspiring, hands-on leadership style.
• Strategic Acquisitions: Played a key role in the acquisition and integration of Welcome.

Role and Responsibilities as President

• Overseeing Teams: Will oversee Optimizely's product and engineering teams.
• Marketing Efforts: Continues to lead the company's marketing strategies.
• Collaboration: Works closely with Chief Product Officer Rupali Jain and Chief Technology Officer Aniel Sud to enhance innovation and product adoption.

Shafqat Islam’s Vision and Commitment

• Customer Focus: Emphasizes a relentless focus on customer success.
• Entrepreneurial Culture: Maintains an entrepreneurial culture within Optimizely.
• Future Outlook: Confident in delivering innovative products that ensure customer success.

Shafqat Islam's promotion to President marks a significant milestone for Optimizely, reinforcing the company's commitment to innovation and customer success. His extensive background in engineering and marketing, coupled with his proven leadership skills, positions Optimizely for continued growth and success in the competitive SaaS market.