Setupad, a leader in ad revenue optimization for publishers, is excited to announce the launch of its new Prebid Self-Serve platform. This innovation provides publishers with unprecedented control and efficiency in managing their ad revenues, marking a significant milestone in Setupad’s mission to empower publishers with cutting-edge tools and solutions.

1. Overview of Prebid Self-Serve Platform:

• Objective: Empower publishers with advanced tools for ad revenue management.
• Features: Simplified onboarding, extensive customization options, and comprehensive reporting tools.

2. Key Benefits:

• Enhanced Control: Publishers can manage their ad revenue with greater flexibility, including adding or removing SSPs, adjusting ad refresh rates, and setting timeouts.
• Advanced Infrastructure: Built-in solutions for both preset and adjustable settings without code updates.
• Integration Ease: Seamless integration with Google Ad Manager (GAM) and Prebid management, available globally with no IT team communication required.

3. Company Milestones and Technological Advancements:

• Background: Setupad’s dedication to overcoming industry challenges since 2015.
• Technological Progress: Development of cloud ad servers, Prebid server integrations, and expanded services in website optimization and online business consultancy.
• SSP Relationships: Established connections with leading SSPs such as OpenX, Index Exchange, Magnite, and Pubmatic.

4. Self-Serve Platform Features:

• User Experience: Intuitive and powerful platform design for creating ad units, performing optimizations, and conducting A/B tests.
• Accessibility: No requirement for managed services agreement, with a pay-as-you-go pricing model and a free plan to ensure broad access.

5. Strategic Shift:

• Business Model: Transition to a SaaS model to scale rapidly and address diverse publisher needs.
• Revenue Potential: Platform designed to unlock new revenue opportunities while maintaining complete control of inventory.

6. Leadership Quote:

• Toms Panders, Co-founder and CEO: Highlights the platform’s features and its potential to enhance publisher revenue and streamline operations.

The launch of Setupad’s Prebid Self-Serve platform represents a strategic advancement in ad revenue management for publishers. With its innovative features and user-friendly design, the platform is set to transform how publishers optimize their ad experiences and revenue potential.