Sendbird Names Charles Studt as CMO to Supercharge Growth in AI-Driven Customer Experience

As the race to redefine customer engagement with AI accelerates, Sendbird has brought in a heavy-hitter to lead the charge. The company today announced that Charles Studt, a former marketing exec at Qualtrics, has joined as Chief Marketing Officer to spearhead its global strategy and help position the company as a definitive leader in agentic AI-powered CX.

Studt steps into the role at a pivotal moment for Sendbird, which recently launched Omnipresent AI—its flagship AI agent designed to transform customer support from reactive ticket resolution into proactive, omnichannel engagement. With over two decades of experience scaling SaaS brands, Studt is tasked with elevating Sendbird’s brand in a crowded AI market and expanding adoption of its conversation-centric platform.

“Charles joins Sendbird at a critical moment as we accelerate our vision for agentic AI in customer engagement,” said John S. Kim, CEO and Co-founder of Sendbird. “He brings the experience and strategic clarity needed to cut through the AI hype and build a brand that resonates with real business impact.”

From CX Growth at Qualtrics to AI-Powered CX at Sendbird

At Qualtrics, Studt served as VP of Marketing and GM of Product-Led Growth, where he drove 100%+ pipeline growth for CX product lines in under two years. He’s also held senior marketing roles at IntelePeer, QuanticMind, and Redbooth, building scalable marketing engines and customer-centric narratives across high-growth tech sectors.

Now, he’ll turn his attention to positioning Sendbird as a category-defining player in agentic AI—an emerging space where AI agents aren’t just reactive assistants but proactive participants in customer journeys.

“This is Sendbird’s moment to set a new standard,” said Studt. “We’re here to show that AI isn’t about replacing humans—it’s about making the customer experience more human by being more proactive, predictive, and persistent.”

AI With a Human Touch

Unlike traditional support bots, Sendbird’s Omnipresent AI enables brands to anticipate customer needs, initiate autonomous conversations across channels, and resolve issues before users even know they exist. It’s a fundamental shift in philosophy: from support-as-a-service to engagement-as-a-strategy.

Studt plans to amplify this differentiation through:

• Human-first brand storytelling

• Case studies that showcase ROI in real CX environments

• Market expansion for Omnipresent AI

• High-velocity, AI-powered marketing operations

Internally, he also aims to build a marketing culture powered by the very AI principles the product embodies—agility, responsiveness, and user-centricity.

Sendbird’s move comes as the AI-powered CX space becomes increasingly competitive, with players like Intercom, Ada, and Drift evolving their own AI capabilities. What sets Sendbird apart is its developer-first DNA, proven messaging infrastructure, and focus on agentic AI—an emerging frontier in which bots act as autonomous agents, not scripted responders.

With Studt on board and momentum building around Omnipresent AI, Sendbird is clearly betting that the future of customer experience isn't just smart—it’s self-starting.

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