New Solution for Post-Cookie Identifiability Leverages an ID-Agnostic Approach to Advertising

Semasio, a leading provider of contextual targeting and semantic audience solutions, introduces its Multi ID solution designed to enhance consumer identifiability and engagement in digital advertising. This innovation addresses challenges posed by the diminishing effectiveness of tracking cookies.

Key Features of Multi ID

• Identifiers Utilized: Multi ID integrates deterministic identifiers like cookies, Mobile Advertising IDs (MAIDs), hashed email addresses (HEMs), UID 2.0, and signal agnostic IDs such as ID5.
• Holistic Approach: The platform synchronizes these identifiers to reconcile authenticated and non-authenticated audiences, ensuring seamless targeting capabilities.

Insights from Jeff Ragovin, CEO of Semasio

Jeff Ragovin emphasizes Semasio's commitment to an ID-agnostic approach, offering high accuracy and reach in consumer targeting amidst evolving privacy regulations and technological changes.

Translation Layer and Integration

• Robust Translation: Multi ID includes a translation layer converting incoming identifiers into Semasio IDs, facilitating interoperability across different platforms.
• Client Integration: Ensures compatibility with client-preferred IDs, maintaining and enhancing targeting effectiveness beyond cookie-based tracking.

Collaboration with ID5

• Industry Impact: Partnership with ID5 supports interoperability in the digital advertising ecosystem, providing privacy-conscious tools for effective audience targeting amid signal loss.

Semasio's Vision and Investment

• Advanced Capabilities: Investment in audience and contextual targeting capabilities reflects Semasio's commitment to enabling marketers to connect with consumers effectively in evolving landscapes.
• Stable Future: Multi ID launch underscores Semasio's vision for a stable and adaptable future in digital advertising amidst regulatory and technological changes.

Semasio's Multi ID solution sets a new standard in digital advertising by harmonizing diverse identifiers to optimize consumer targeting. Advertisers can leverage this innovation to maintain precision and effectiveness in reaching their target audiences amidst the shift away from traditional tracking cookies.