Seismic, a global leader in enablement, has unveiled its Fall 2024 Product Release featuring Seismic Programs, a suite of tools designed to help revenue enablement teams overcome common challenges and directly link their activities to revenue growth. The release also includes updates to Seismic’s Aura Copilot, Seismic for Meetings, and Seismic Skills, further enhancing the ability to align strategy with execution.

Key Features of Seismic Programs

• Enablement Planning & Measurement: Seismic Programs serves as a centralized command center for designing, activating, and measuring Go-To-Market (GTM) initiatives. It allows teams to align enablement activities with broader business goals and measure their impact in real time.
• Real-Time Adjustments: Teams can monitor and adjust initiatives as they progress, ensuring alignment with business objectives and improving overall efficiency.
• Value Demonstration: By centralizing data and performance tracking, Seismic Programs simplifies the process of demonstrating the ROI of enablement initiatives, making it easier for teams to show their direct value to the business.

Survey Insights and Market Trends

• Increased Investment in Enablement: A Seismic-commissioned survey found that 88% of GTM leaders plan to increase their enablement investments in 2025. Key reasons include gaining insights throughout the enablement lifecycle and ensuring alignment between leadership strategy and field activities.
• Strategic Alignment: The survey highlighted that 84% of respondents want to ensure consistency between leadership’s strategy and field execution, reinforcing the need for comprehensive planning and measurement tools like Seismic Programs.

Customer Testimonial

Cass Pursell, Senior Manager at Motive, praised Seismic Programs for increasing productivity and making it easier to demonstrate the business value of their enablement efforts. The tool’s ability to track and measure the impact of enablement strategies was key to improving the team’s alignment and execution.

Seismic Fall 2024 Product Release Updates

• Aura Copilot: Seismic’s generative AI assistant now includes enhanced document-level search capabilities, multi-language support, and the ability to create new sales content and playbooks. Aura Copilot improves global team collaboration by quickly surfacing the content sellers need.
• Seismic for Meetings: New features allow sellers to share tailored clips of meetings for targeted follow-ups, annotate recordings, and invite coaching. The addition of a split panel view enhances content management during meetings, fostering more dynamic interactions with buyers.
• Seismic Skills: A new feature that helps enablement teams develop, deploy, and scale training programs. It includes performance "heat maps" to assist in goal-driven coaching and help reps address skill gaps.

Industry Insights

Krish Mantripragada, Seismic’s Chief Product Officer, emphasized the importance of agility in today’s business environment. Seismic Programs and the Fall 2024 updates empower teams to pivot quickly, align with business goals, and validate the success of their enablement activities in the field.

Seismic’s Fall 2024 Product Release, with the introduction of Seismic Programs and other key updates, enables revenue teams to better align their efforts with business objectives, improve efficiency, and clearly demonstrate the value of their activities. This release enhances Seismic’s position as a leader in revenue enablement solutions.