SeenThis, a leader in adaptive streaming technology, has announced the appointment of two new agency partners, expanding its reach across Australia. With the addition of Tara Duncan in Brisbane and Michael Lopes in Sydney, SeenThis is set to strengthen its commercial team and accelerate adoption of its instant-load, high-quality video advertising technology.

New Appointments in Key Regions

• Tara Duncan as Agency Partner, Brisbane

  • Based in Brisbane, Tara Duncan brings 15 years of experience from her previous role as Consortium Agency Sales Manager at News Corp.
  • Known for her expertise and strong client relationships, Duncan is expected to make an immediate impact within Brisbane’s agency landscape.
  • Her role will involve supporting a national portfolio of agency clients, while driving adoption of SeenThis technology across Queensland.

• Michael Lopes as Agency Partner, Sydney

  • Joining from Seven West Media, Lopes brings a deep understanding of agency partnerships, particularly with GroupM and Dentsu.
  • In his role, Lopes will focus on fostering relationships with key agency partners in Sydney, helping drive growth and adoption of SeenThis technology among client teams.
  • His experience positions him to support performance-driven, sustainable video campaigns for SeenThis clients.

Statements from SeenThis Leadership
Adam Roberts, General Manager ANZ, highlighted the significance of these appointments, emphasizing that Duncan and Lopes bring valuable relationships and expertise that will drive revenue growth and elevate SeenThis’s presence across Australia.

About SeenThis’s Adaptive Streaming Technology
SeenThis’s proprietary adaptive streaming technology offers a solution to traditional ad-serving challenges, allowing programmatic ads to be streamed instead of downloaded. This innovation enables high-quality, instant-loading video content that reduces CO2 emissions by using significantly less data compared to standard HTML-5 display ads, supporting performance and sustainability goals.

With new commercial leadership in place, SeenThis is well-positioned to advance its footprint across Australia, delivering cutting-edge video streaming technology to agency clients nationwide. Tara Duncan and Michael Lopes will play critical roles in driving adoption and integration of SeenThis’s sustainable, high-performance solutions.