Scope3 Data Shows that SeenThis Technology Emits Less Carbon Than Conventional Ad Serving 

Adaptive streaming specialist SeenThis has joined forces with Scope3, a collaborative sustainability platform, to integrate its data and ad formats. This collaboration allows users to select SeenThis formats within the Scope3 interface and discover their emissions directly, highlighting the environmental benefits of SeenThis technology.

1. Leveraging Streaming Technology for Lower Emissions:

• SeenThis has developed its solution on streaming technology, optimizing towards less data consumption and lower emissions.
• Scope3's latest feature update includes modeling for ad formats, demonstrating that SeenThis technology can result in lower emissions for advertisers compared to conventional technology.

2. Global Scale Impact:

• At a global scale, SeenThis offers streaming ad technology that optimizes creatives and delivery, contributing to emissions reduction in advertising campaigns.
• The collaboration with Scope3 expands the visibility of SeenThis technology's environmental benefits, showcasing its potential for reducing carbon footprint across the advertising supply chain.

3. Empowering Sustainable Advertising Ecosystem:

• The integration of SeenThis data and ad formats into the Scope3 platform enables advertisers to make informed decisions that prioritize sustainability.
• Both companies are committed to building a more sustainable advertising ecosystem and providing advertisers with solutions that measurably reduce emissions.

4. Future Collaboration and Impact:

• SeenThis expresses excitement about continuing its partnership with Scope3 to further advance sustainability initiatives in the advertising industry.
• By collaborating with Scope3, SeenThis aims to empower media buyers globally to choose partners that offer sustainable solutions, driving meaningful reductions in emissions from advertising campaigns.

SeenThis' collaboration with Scope3 marks a significant step towards promoting sustainability in the advertising industry. By integrating its data and ad formats into the Scope3 platform, SeenThis enables advertisers to make environmentally conscious decisions and reduce their carbon footprint. This partnership underscores the importance of collaboration in driving sustainability initiatives across the advertising supply chain.