Seedtag, a prominent contextual advertising company, announces the appointment of Kara Ullmann as Head of Political in the US. With extensive experience in digital media and a focus on the political category, Kara will lead Seedtag's efforts to provide privacy-compliant targeting solutions for political agencies and organizations.

Kara Ullmann's Background:
- Kara brings over 15 years of experience in digital media, having worked with agencies and brands across various industries and markets, including the political category.
- She has been actively involved with the American Association for Political Consultants (AAPC) and served as a judge for the prestigious Pollie Awards.

Seedtag's Strategic Focus:
- Brian Danzis, President of North America at Seedtag, emphasizes the importance of strengthening the leadership team with top industry talent. Kara's expertise in both political and digital media will be instrumental in delivering privacy-compliant targeting solutions through Seedtag's contextual AI capabilities.
- Seedtag continues to innovate within the contextual advertising space, providing new ways for political campaigns to connect with voters effectively.

Innovation in Contextual Advertising:
- Seedtag's AI platform, Liz, enables political advertisers to identify topics and keywords resonating with key audiences. This empowers them to craft compelling narratives and reach specific voters with greater relevance.
- Kara highlights the significance of Seedtag's "issue-based targeting," which bridges the gap between advertisers and politically engaged individuals without relying on cookie-based targeting. This approach is especially valuable in reaching persuadable voters during election years.

Kara Ullmann's Vision:
- Kara expresses excitement about joining Seedtag and leveraging its AI-driven contextual targeting to empower candidates and causes. She emphasizes the value of personalized engagement at scale, especially as political campaigns seek alternative targeting methods without cookies.

Kara Ullmann's appointment as Head of Political at Seedtag US marks a significant milestone in the company's efforts to innovate within the contextual advertising space. With her extensive experience and expertise, Kara is poised to drive impactful strategies that enable political agencies and organizations to engage voters effectively using Seedtag's contextual AI capabilities.