SecureAuth, a leader in identity and access management, has unveiled its new vision to enhance workforce and customer identity security. This includes a rebranded company and product UX designed to deliver secure and seamless user experiences. As digital transformation accelerates, SecureAuth aims to address the growing demand for identity solutions, projected to exceed USD $12B in 2022 with a CAGR of 13% through 2032.

1. SecureAuth’s Vision and Rebranding:

• Objective: Create secure, welcoming experiences for both workforce and customers.
• Rebranding: New company and product UX to align with evolving market needs and user expectations.

2. Flagship Offerings:

• SecureAuth Workforce: Focuses on enhancing employee identity security and user experience.
• SecureAuth CIAM (Customer Identity & Access Management): Aims to streamline and secure customer interactions.

3. Core Solution Principles:

Always Serve Users:

• Enhanced UX: Modern layouts and branding improvements across Workforce and CIAM solutions.
• Customizable Portal: Tailor SecureAuth Workforce portal to match organizational branding with features like real-time password strength feedback and single logout.
• Tailored Consent Experience: In SecureAuth CIAM, administrators can manage user privacy through dynamic policies for data control.

Always Be Flexible:

• Fine-Grained Authorization (FGA): Dynamic policies for access control based on roles, attributes, and relationships.
• Enhanced B2B2C Management: Improved flexibility for third-party access in SecureAuth CIAM without additional internal resources.
• Streamlined Workflows: New dashboard in SecureAuth Workforce for real-time visibility into user activity logs.

Never Compromise Security:

• AI/ML Risk Calculations: Dynamic adjustment of user friction based on behavior, location, and device.
• External Authentication for Microsoft Entra: Integration with SecureAuth’s Workforce identity solution for enhanced MFA within Microsoft ecosystems.
• FIPS Capable Containers: New container set for public sector organizations to meet FedRamp compliance.

4. Leadership Quotes:

• Joseph Dhanapal, CEO of SecureAuth: Emphasizes the company’s vision to create secure and engaging experiences for employees and customers.
• Gary Olson, Chief Revenue Officer, Snyk: Comments on the value of integrating Snyk’s platform with Coalfire’s hacker expertise for combating evolving threats.

SecureAuth’s latest innovations and rebranding reflect its commitment to advancing identity security. By aligning its capabilities with evolving market demands and user needs, SecureAuth aims to deliver both robust security and exceptional digital experiences for workforce and customer identity management.