artificial intelligence marketing
PR Newswire
Published on : Jul 16, 2025
SearchStax is putting the power of generative AI directly into the hands of brands and institutions with the launch of Smart Answers, a new feature designed to transform how people interact with onsite search. Announced today, Smart Answers delivers instant, natural language summaries directly atop search results—giving users exactly what they’re looking for, faster and without the fluff.
Think Google’s AI Overviews, but built specifically for your website’s own content. That’s the experience SearchStax is aiming to deliver.
“Today’s search users expect answers, not just links,” said Sameer Maggon, Founder and CEO of SearchStax. “With Smart Answers, we’re closing the gap between modern expectations and the typical, outdated onsite search experience.”
Traditional site search often leaves visitors navigating through multiple links to piece together answers. Smart Answers changes that by letting users type full, natural language questions into the search bar—and receive direct, AI-generated answers pulled from the organization’s trusted, indexed content. Each summary is cited, contextual, and built to respond to the kind of queries users are increasingly comfortable asking: long-form, nuanced, and conversational.
The feature arrives at a pivotal time: AI-native search behavior is becoming the norm. Gone are the days of typing cryptic keyword strings like “economics or finance -remote -virtual.” Today’s users ask full questions like, “What can I do with a finance degree?”—and they expect smart, precise answers in return.
Despite the complexity under the hood, Smart Answers is refreshingly straightforward to implement. Marketing and web teams get a developer-ready widget with customizable UI that can be deployed without heavy coding or infrastructure changes. It’s plug-and-play AI with enterprise-grade accuracy.
Smart Answers intelligently determines when a generative response is needed, scans the content indexed in SearchStax Site Search, and delivers a clean, digestible summary at the top of the results page. It’s built to enhance engagement, reduce bounce rates, and help users find what they need—faster.
Key benefits of Smart Answers include:
AI-Summarized Responses: Instant answers synthesized from your content
Trusted, Source-Cited Summaries: Built on your indexed data
Natural Language Support: Encourages question-based search behavior
Increased Engagement: Higher satisfaction from intuitive, modern UX
Low-Lift Implementation: Deployable without major site changes
The announcement also strengthens SearchStax’s partnership with Acquia, with Smart Answers integrated into Acquia Search. “It’s a powerful step forward,” said Leslie Persaud, VP of Product Management at Acquia. “Our customers can now deliver smarter, faster search experiences that align with how people expect to find information.”
In an AI-first world, traditional onsite search just doesn’t cut it. With Smart Answers, SearchStax is giving websites the tools to match the intelligence and speed of today’s leading search engines, but with the added benefit of full content control and brand alignment.
Whether your audience is students, patients, members, or consumers—Smart Answers helps them ask real questions and get real answers, without wading through a sea of irrelevant links.
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