Searchspring, a leader in ecommerce site search, merchandising, and personalization, has launched a next-gen analytics suite. This new offering empowers merchants with advanced visibility into shopper behavior, enabling them to refine their search functionality, optimize merchandising strategies, and enhance the overall shopping experience. With actionable insights and intuitive visualizations, Searchspring is setting a new standard for ecommerce intelligence.

1. Next-Gen Analytics for Enhanced Ecommerce Insights

   • The new suite includes 10 comprehensive reports to optimize every stage of the shopper journey.
   • Merchants gain clarity into shopper behavior, enabling data-driven decision-making and improved online experiences.

2. Key Reports to Improve Shopper Engagement

   • The Zero Results Report highlights unmet customer demands, helping merchants reduce abandonment rates and seize lost opportunities.
   • The Search Report provides insights into shopper intent through analysis of search trends, filtering, and sorting behaviors.

3. Optimizing Merchandising Strategies

   • Reports on customer refinement behaviors, including the most-used filters and sorting options, help merchants streamline navigation and align inventory planning.
   • The A/B Experiments Report enables retailers to evaluate and refine merchandising strategies to boost conversion rates.

4. Streamlined Data for Actionable Insights

   • Unlike traditional dashboards overloaded with data, Searchspring’s analytics suite simplifies complex information, focusing on results that matter—like reducing search abandonment and improving average order value (AOV).
   • Advanced drill-down capabilities and intuitive dashboards allow merchants to act on insights immediately, improving the overall shopper experience.

5. Empowering Merchants to Drive Growth

   • Enhanced features, such as detailed dashboards and seamless data sharing, allow merchants to capitalize on buying behavior, refine product discovery, and boost conversions.
   • Searchspring’s innovations position the company as a leader in ecommerce technology, helping retailers stay ahead of industry trends.

Searchspring’s next-gen analytics suite is transforming how ecommerce merchants approach data. By providing actionable insights and intuitive tools, this suite empowers retailers to optimize the shopper journey, enhance merchandising, and drive greater engagement and conversions. As the ecommerce landscape evolves, Searchspring remains at the forefront of innovation, enabling merchants to make data-driven decisions and achieve sustained growth.