ScoreApp Acquires Bucket.io to Enhance Lead Generation and Customer Engagement | Martech Edge | Best News on Marketing and Technology
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ScoreApp Acquires Bucket.io to Enhance Lead Generation and Customer Engagement

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ScoreApp Acquires Bucket.io to Enhance Lead Generation and Customer Engagement

ScoreApp Acquires Bucket.io to Enhance Lead Generation and Customer Engagement

GlobeNewswire

Published on : Oct 15, 2024

ScoreApp, a leading platform for interactive quizzes and surveys, is excited to announce its acquisition of Bucket.io, a prominent US-based marketing funnel software company recognized for its innovative lead generation and customer engagement tools. This acquisition represents a significant advancement in ScoreApp's mission to broaden its capabilities and provide businesses with a comprehensive suite of tools aimed at enhancing their marketing strategies.

Enhanced Customer Experiences

The integration of Bucket.io’s advanced marketing funnel technology with ScoreApp’s interactive quiz and survey platform will empower businesses to create more personalized and engaging customer experiences. By combining forces, ScoreApp intends to offer users an all-in-one solution for capturing leads, nurturing prospects, and converting them into loyal customers.

Daniel Priestley and Steven Oddy, Co-Founders of ScoreApp, shared their enthusiasm for the acquisition: “We are thrilled to welcome Bucket.io into the ScoreApp family. Their expertise in building high-converting marketing funnels perfectly complements our mission to help businesses connect with their audiences in meaningful ways. Together, we will set new standards for customer engagement and lead generation.”

Strategic Leadership and Integration

As part of the acquisition, Ryan Levesque, co-founder of Bucket.io, will join the ScoreApp board as a Strategic Advisor, Brand Ambassador, and shareholder, bringing his extensive expertise to drive the company’s growth and innovation further. ScoreApp plans to integrate Bucket.io’s features into its platform, enabling users to design and deploy sophisticated marketing funnels alongside their existing quizzes and surveys. This combined offering will allow businesses to streamline their marketing efforts, improve conversion rates, and gain deeper insights into customer behavior.

Bucket.io, co-founded by Ryan Levesque and Richard Cussons, has positioned itself as a leader in the marketing technology sector, serving thousands of entrepreneurs and businesses worldwide. The company has received accolades for its innovative approach to lead generation and has been featured on the Inc. 5000 list three times.

Ryan Levesque expressed his excitement for the future: “Joining forces with ScoreApp is a fantastic opportunity to bring even more value to our customers. Our shared vision of helping businesses thrive through interactive marketing will drive innovation and deliver unparalleled results for our users.”

Commitment to Customers

Both ScoreApp and Bucket.io are dedicated to ensuring a seamless transition for existing customers. The two companies will continue to provide support and updates throughout the integration process, ensuring users can fully leverage the enhanced capabilities of the combined platform.