SAP Acquires Digital Adoption Platform WalkMe for $1.5 Billion | Martech Edge | Best News on Marketing and Technology
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SAP Acquires Digital Adoption Platform WalkMe for $1.5 Billion

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SAP Acquires Digital Adoption Platform WalkMe for $1.5 Billion

SAP Acquires Digital Adoption Platform WalkMe for $1.5 Billion

MTE

Published on : Sep 12, 2024

SAP, the enterprise software giant, revealed its $1.5 billion acquisition of digital adoption platform WalkMe on Wednesday. SAP's offer of $14 per share represents a 45% premium on WalkMe’s recent stock price of $9.64.

About WalkMe

  • Founded: 2011, Israel (now headquartered in San Francisco)
  • Focus: Initially aimed at simplifying website navigation, WalkMe expanded to enterprise solutions, automating in-app guidance, onboarding, and user behavior insights.
  • Key Offering: WalkMe provides on-screen, real-time assistance to streamline user interactions with software, reducing the need for human support.

Strategic Value to SAP

  • Automation Focus: WalkMe’s tools help businesses automate contextual, in-app user support and improve user adoption of new features.
  • Complementing SAP's Strategy: SAP sees WalkMe as a perfect fit for enhancing enterprise automation, aligning with previous acquisitions like Signavio and LeanIX, all aimed at helping companies modernize and transform.

WalkMe’s Performance and AI Integration

  • Revenue Growth: WalkMe reported a 4% year-over-year increase in first-quarter revenue and launched WalkMeX, an AI-powered copilot enhancing workflow navigation.
  • SAP's Plans: SAP intends to integrate WalkMeX with its own AI copilot, Joule, further streamlining enterprise operations.

SAP’s CEO Statement

SAP CEO Christian Klein emphasized the value WalkMe brings to SAP's business transformation strategy by helping companies adopt new technologies and maximize their IT investments.

Acquisition Timeline

 

The deal is expected to close in Q3 2024, pending regulatory and shareholder approval.