Einstein Copilot for marketers and merchants allow brands to automatically generate campaign briefs, personalized content, and promotions from their trusted data

Data Cloud for Commerce unifies business and customer data to deliver smart insights and help merchandisers launch personalized promotions, offers, and shopping experiences for customers, enhancing loyalty and boosting sales

Einstein Personalization enables marketers to leverage the unified customer data profile in Data Cloud to automatically trigger the next best interaction for customers based on their behavior and history with a brand

At Connections, Salesforce announces significant enhancements to its Einstein Copilot, now offering advanced features for marketers and merchants. This expansion signifies Salesforce's commitment to delivering comprehensive AI assistance across various business functions, including sales, service, marketing, and commerce.

1. Einstein Copilot Evolution:
   • Salesforce's renowned conversational AI assistant, Einstein Copilot, now extends its support to marketers and merchandisers.
   • The platform's new capabilities streamline daily marketing and merchandising tasks, augmenting productivity and enhancing customer experiences.
2. Personalization Imperative:
   • With customer expectations leaning heavily towards personalized experiences, leveraging AI becomes imperative for marketers and merchandisers.
   • Salesforce addresses this need by integrating AI into every customer touchpoint, revolutionizing how businesses engage with their audience.
3. New Innovations:
   • Einstein Copilot for Marketers simplifies campaign creation by automating tasks such as generating marketing briefs and crafting email campaigns.
   • Einstein Copilot for Merchants enhances commerce operations by facilitating storefront setup, personalized promotions, and product discoverability.
   • Data Cloud for Commerce empowers retailers to unify enterprise and customer data, enabling AI-driven insights to guide critical business decisions.
   • Einstein Personalization enables real-time delivery of personalized marketing campaigns, ensuring relevant interactions across all channels.
4. Unified AI Assistants:
   • Einstein Copilot stands out as a unified AI assistant, leveraging company-specific data stored within Data Cloud and connected to Salesforce metadata.
   • The integration of metadata ensures contextual understanding, allowing the AI to interpret user prompts accurately and deliver relevant responses.
   • The Einstein Trust Layer ensures data confidentiality while enabling seamless access to business-related information for AI-driven insights.

Customer Perspective: Matthew Randall, Head of Software and Integration at Aston Martin, underscores Salesforce's role in delivering tailored experiences to customers. The Einstein 1 Platform enables Aston Martin to provide personalized services, meeting the expectations of every Aston Martin driver while ensuring data security and privacy.