As small and mid-size businesses increasingly turn to fractional leadership to scale revenue operations, Sales Xceleration is expanding its bench of senior sales executives.

The company announced the addition of six new Outsourced VPs of Sales, collectively bringing more than a century of leadership experience to its fractional sales advisory network. The move strengthens Sales Xceleration’s ability to support SMBs seeking strategic sales leadership without hiring full-time executives.

The new leaders join a growing ecosystem of fractional executives helping organizations build scalable sales processes, refine go-to-market strategies, and improve revenue predictability.

Fractional Sales Leadership Continues to Grow

Over the past decade, fractional leadership has moved from a niche consulting model into a mainstream strategy for smaller companies that need executive expertise but lack the resources for full-time C-suite hires.

Sales Xceleration has been one of the early champions of the approach, focusing specifically on outsourced sales leadership roles. Its model embeds experienced sales executives within SMBs on a part-time or project basis to build sales strategy, coach teams, and establish repeatable revenue processes.

According to Tom Gardner, the company’s Chief Community Officer, the firm remains selective about who joins the network.

“After 13 years of leading the way in fractional leadership, we’re extremely selective about the sales leaders we bring into our organization,” Gardner said in the announcement.

That selectivity reflects the growing demand for experienced operators who can step into complex sales environments and deliver results quickly.

Meet the New Outsourced VPs of Sales

The newly appointed executives bring experience spanning industries including technology, healthcare, manufacturing, and professional services.

Brian Dolan – Greater Philadelphia, Pennsylvania

With more than 25 years of sales leadership experience, Dolan focuses on helping organizations develop sustainable revenue growth strategies. His work centers on building scalable sales infrastructures, optimizing processes, and coaching high-performing teams to deliver measurable outcomes.

Brian Hadley – Charlotte, North Carolina

Hadley brings over two decades of leadership experience guiding sales teams ranging from small startups to organizations with hundreds of sellers. He emphasizes practical, repeatable sales processes that enable teams to consistently achieve performance goals.

Matthew Lang – Nashville, Tennessee

Lang, who has nearly three decades of experience leading sales organizations, specializes in building metrics-driven sales engines. His hands-on leadership style focuses on transforming sales operations into scalable systems that support predictable and profitable growth.

Dan McCoy – Great Lakes Region, Ohio

McCoy brings more than 20 years of experience in sales transformation across both large enterprises and scaling companies. His expertise centers on aligning people, processes, and performance frameworks to drive sustainable commercial growth.

Mark Miracle – Greater Denver, Colorado

Miracle has spent over 25 years leading revenue growth across multiple industries, including complex technology, SaaS, and professional services organizations. His background includes driving expansion in both startup and enterprise environments.

Alex Sagatov – Edmonton, Alberta

Sagatov brings more than two decades of experience transforming sales organizations in healthcare, industrial, and technology sectors. His expertise includes sales strategy, CRM optimization, team mentoring, and building accountability-driven sales cultures.

Why SMBs Are Turning to Fractional Executives

For many SMBs, sales leadership gaps can slow growth. Companies may have strong products and market demand but lack the strategic structure needed to scale revenue.

That’s where fractional executives come in.

Instead of hiring a full-time VP of Sales—often a six-figure investment—companies can access senior expertise on a flexible basis. These leaders typically focus on:

• Defining go-to-market strategies

• Implementing sales processes and forecasting systems

• Building high-performance sales teams

• Aligning marketing and sales operations

• Driving predictable revenue growth

This model is particularly attractive for companies transitioning from founder-led sales to more structured revenue operations.

A Broader Shift in the Sales Leadership Market

The rise of fractional leadership mirrors broader changes across the executive talent landscape.

Companies are increasingly embracing flexible leadership models that allow them to access specialized expertise without long-term hiring commitments. This trend has accelerated with the growth of remote work, digital collaboration tools, and project-based consulting frameworks.

Sales leadership is one of the most common roles in the fractional executive category, alongside fractional CFOs, CMOs, and CTOs.

For firms like Sales Xceleration, expanding the roster of experienced operators is essential to meeting demand from companies seeking strategic guidance in increasingly competitive markets.

Building Sustainable Sales Engines

Ultimately, the goal of the Outsourced VP of Sales model is to help companies move beyond ad hoc selling toward repeatable revenue systems.

That includes building clear sales processes, implementing CRM-driven forecasting, and creating accountability structures that enable teams to perform consistently.

With the addition of six new leaders, Sales Xceleration aims to extend that approach to more organizations looking to scale.

For SMBs navigating growth challenges, the fractional sales executive may be the bridge between early traction and long-term revenue stability.

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