Ryff, a leader in In-Scene Advertising (ISA) and Virtual Product Placement (VPP), has announced a strategic partnership with SoFast at MIPcom. Through this collaboration, SoFast will utilize Ryff's advanced Spheera platform to deliver brand-safe, nonintrusive product placements across 700 channels on 170 global streaming platforms, including FAST, AVOD, and SVOD services.

1. Enhancing Global Reach with SoFast and Ryff:

• SoFast delivers high-quality, free content globally, and Ryff’s Spheera platform enhances this by integrating seamless, contextually relevant ads.
• The collaboration targets a variety of genres, including premium movies, sports, lifestyle, news, and kids' content.

2. Nonintrusive and Brand-Safe Advertising:

• Ryff’s ISA technology ensures ads are naturally embedded into scenes, creating non-disruptive viewing experiences.
• This offers brands a way to engage audiences without traditional intrusive advertising.

3. Customizable Advertising Across Multiple Platforms:

• SoFast’s hybrid model combines free ad-supported TV (FAST) with subscription models (SVOD), providing advertisers with tailored, targeted placements.
• Ads can reach a wide array of demographics across diverse regions and languages.

4. Driving Sustainable Revenue for Advertisers and Content Owners:

• SoFast's CEO, Yanai Arfi, emphasized that Ryff’s technology offers sustainable monetization options for advertisers and content creators.
• This partnership allows brands to maximize their visibility while enhancing the viewer experience.

5. The Future of Streaming Advertising:

• Ryff's Chief Content Officer, Mar Duermeijer, highlighted the potential of VPP technology to revolutionize how brands connect with global audiences.
• As 66% of viewers skip ads, Ryff and SoFast provide a solution that integrates targeted brand placements directly into content, ensuring higher engagement.

The partnership between Ryff and SoFast represents a significant shift in streaming advertising. By leveraging Ryff’s innovative VPP technology, SoFast will deliver nonintrusive, customized ads that enhance both brand visibility and viewer satisfaction across 170 global streaming platforms.