Rumble (NASDAQ: RUM), the video-sharing platform and cloud services provider, is doubling down on AI with a new strategic partnership with Perplexity, the AI-powered answer engine. The collaboration is aimed at enhancing content discoverability, driving subscriptions, and introducing Perplexity’s AI browser, Comet, to Rumble’s audience.

Tackling Video Discoverability

In an era of exploding digital content, connecting viewers to the right video remains a core challenge for platforms like Rumble. By integrating Perplexity’s AI search technology, Rumble aims to make it easier for users to find content tailored to their interests, while helping creators reach new audiences.

“Every video platform faces the challenge of connecting viewers with content that matches their interests,” said Dmitry Shevelenko, Chief Business Officer at Perplexity. “Our search technology understands user intent and surfaces relevant results efficiently. We’re excited to bring these capabilities to Rumble’s platform.”

Subscription Bundle and Comet Browser

Beyond search, the partnership includes a subscription bundle combining Rumble Premium with Perplexity Pro, giving users enhanced access to both platforms. The collaboration also promotes Comet, Perplexity’s AI-powered browser that acts as a personal assistant, providing contextual assistance and intelligent search across the web.

“We are thrilled to partner with Perplexity as we dive deeper into the AI space across our customer base,” said Chris Pavlovski, founder and CEO of Rumble. “Perplexity’s AI technologies will drive substantial improvements to content discoverability on our platform, while introducing new opportunities for subscription engagement.”

AI-Enhanced Media Experiences

The integration of Perplexity’s AI search into Rumble.com will roll out gradually, alongside the launch of the subscription bundle and Comet promotion. The partnership reflects a broader trend in digital media: leveraging AI to improve user experience, connect audiences with relevant content, and create new monetization pathways.

As video libraries grow exponentially, AI-driven discovery and engagement tools like this are increasingly critical for platforms looking to retain users, empower creators, and stand out in a crowded marketplace.

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