RRD, a leader in marketing and communication solutions, has introduced Iridio, a unified marketing solutions partner designed to address the increasingly complex and fragmented marketing landscape. As brands and CMOs face mounting pressure to streamline their efforts, Iridio offers a composable service stack that ranges from single-channel support to fully integrated marketing campaigns. This innovative platform aims to simplify the marketing execution process and drive meaningful, measurable outcomes.

Iridio's solution comes at a time when 96% of Chief Marketing Officers (CMOs) report managing up to 20 fragmented vendors, leading to inefficiencies and complexities in their marketing workflows. By bringing together strategy, creative services, technology, data analytics, and media execution under one roof, Iridio enables marketers to focus on driving impactful campaigns without the chaos of coordinating multiple agencies and platforms.

Addressing the Complexities of Modern Marketing

The role of the modern CMO is rapidly evolving. Today’s CMO must be not only a marketer but also a brand builder, technologist, and data expert. The growing complexity of the marketing ecosystem, with its need for sophisticated technologies and multiple vendor relationships, often leaves CMOs overwhelmed. Iridio aims to solve this issue by consolidating key marketing functions into a single unified service provider.

“The modern CMO wears many hats — marketer, brand builder, technologist and data expert," said Andy Johnson, Senior Vice President and Head of Iridio. "They also juggle siloed agencies and vendors. Iridio cuts through the complexity and chaos, bringing together all the core elements under one unified team.”

Iridio is designed to address this need for simplicity and efficiency by acting as a one-stop solution for CMOs, empowering them to move faster, scale smarter, and create high-impact campaigns with a seamless experience.

Iridio's Composable Service Stack

Iridio’s composable service stack is the core of its solution, providing flexibility for businesses of all sizes. The service stack is designed to support everything from individual marketing functions to end-to-end integrated campaigns. Here’s a breakdown of the key components of Iridio’s service offering:

1. Strategy: Business-Driven Marketing Consulting

Iridio starts with a comprehensive strategy that focuses on aligning marketing efforts with business objectives. This includes consulting services to help brands refine their marketing strategies, prioritize goals, and maximize ROI. Iridio’s strategic approach ensures that every campaign has a clear purpose and measurable goals.

2. Creative Services: Personalized, High-Impact Content

Creative services are at the heart of Iridio’s offerings. The platform delivers highly personalized marketing content and creative assets that resonate with audiences. This includes branding, user interface (UI) and user experience (UX) design, video production, photography, and editorial services. Iridio’s team works to produce engaging content that reflects the brand’s identity while driving consumer engagement.

3. Technology: Cutting-Edge, Proprietary Solutions

Iridio harnesses patented and proprietary technologies that span digital advertising, one-to-one marketing, data management, and creative development. Leveraging cloud-native architectures, AI, and automation, Iridio’s technology stack is designed to help brands run more efficient and scalable campaigns, providing actionable insights in real time and enabling smarter decision-making.

4. Data and Analytics: Real-Time Insights and Actionable Recommendations

Data and analytics are key to Iridio’s effectiveness. The platform offers real-time insights that allow brands to measure the performance of their marketing efforts and make data-driven decisions. Iridio’s analytics capabilities help brands enhance customer engagement and optimize their strategies based on measurable results.

5. Media Execution: Omnichannel Activation and Measurement

Iridio’s media execution services cover media strategy, planning, buying, placement, and measurement. These services support content distribution across omnichannel platforms and ensure that marketing messages reach the right audience at the right time. Iridio helps brands track performance and make adjustments to improve campaign effectiveness.

Serving Diverse Industries and Global Reach

Iridio supports clients across various industries, including retail, healthcare, and financial services. With a diverse portfolio of clients, Iridio brings its expertise to organizations looking to streamline their marketing efforts and amplify their brand impact.

In addition to its industry-specific services, Iridio is backed by RRD’s global expertise and resources. With a team of over 3,000 members spread across North America, Europe, the Middle East, Africa, and Asia-Pacific, Iridio has the reach and capabilities to support brands on a global scale. Whether businesses are looking to enhance localized efforts or scale campaigns globally, Iridio provides the support needed to drive success.

Iridio from RRD represents a game-changing solution for marketers seeking to simplify their marketing operations while maximizing impact. By offering a flexible, composable service stack that integrates strategy, creative services, technology, data, and media execution, Iridio allows CMOs to focus on the outcomes that matter most—delivering meaningful results without the complexity of managing multiple vendors.

In an increasingly fragmented marketing landscape, Iridio’s unified approach offers a streamlined and efficient alternative, helping brands to navigate challenges and unlock new opportunities for growth. With its global reach, deep expertise, and cutting-edge technology, Iridio is well-positioned to empower brands to scale smarter and perform faster.