The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns

Today, Roku, the leading TV streaming platform in the U.S.*, announced the debut of Roku Ads Manager, a groundbreaking self-service solution tailored for Connected TV (CTV) performance. As TV ad spending continues to shift from traditional linear formats and digital-native marketers seek new avenues beyond search and social media, Roku Ads Manager is crafted to meet these evolving needs and help growth marketers thrive.

1. Key Features of Roku Ads Manager

• Optimization and Performance: Leveraging Roku’s extensive CTV reach, the platform offers advanced insights and technology for driving both brand awareness and bottom-of-funnel engagement.
• Efficiency and Competitive Pricing: Roku’s direct premium inventory allows for competitive CTV pricing, maximizing spending efficiency without incurring third-party fees.
• Action Ads: New interactive video overlays enable marketers to engage viewers with actionable options, such as sending themselves a text message while watching an ad.
• Shopify Checkout Integration: Shopify merchants can now create self-service shoppable ads, allowing users to complete purchases on-screen using their Roku remote.

2. Innovative Ad Formats

• Interactive Overlays: Roku Ads Manager introduces interactive features like Action Ads, enhancing viewer engagement and providing new ways for consumers to interact with advertisements.
• Shoppable Ads: The integration with Shopify allows for on-screen checkouts, blending commerce with content and creating a seamless shopping experience.

3. Benefits for Marketers

• Seamless Experience: Designed for ease of use, Roku Ads Manager provides a familiar buying experience akin to search and social media platforms, making it accessible for marketers of all sizes.
• Enhanced Reach: Roku’s platform helps brands reach new audiences with incremental ad inventory, improving conversion rates over time.

4. Quotes for Attribution

• Louis Chong, Paid Acquisition Manager, Acorns: “CTV is a rapidly expanding category, and Roku is uniquely placed to provide new incremental ad inventory to reach new audiences. A consistent CTV presence tends to generate stronger CVR over time. With Roku’s ability to connect with relevant demographics, it just makes sense to have Roku part of the CTV mix.”
• Hobson Brown, Co-Founder, Criquet Shirts: “Roku Ads Manager made it incredibly easy for Criquet Shirts to enter the CTV space. The platform’s intuitive setup and unique interactive ad formats allowed us to quickly create and launch campaigns, all while effectively reaching key geos and audiences on the big screen.”

Roku Ads Manager represents a significant advancement in CTV advertising, offering growth marketers a powerful, self-service tool to enhance their campaigns. With features like interactive ad overlays and Shopify integration, Roku Ads Manager provides a streamlined, cost-effective solution for reaching and engaging audiences in the evolving TV landscape.