Deepened relationship between the #1 TV streaming platform and the largest independent global advertising technology leader aims to improve the ad buying experience

Roku, the leading TV streaming platform in the U.S.*, announces an innovative data-driven partnership with The Trade Desk, the largest independent global advertising technology leader. This strategic collaboration aims to empower advertisers with advanced planning, buying, and measurement solutions for TV streaming media, leveraging Roku's extensive audience and behavioral data.

1. Enhanced Advertising Efficiency:

   • Advertisers seek efficient ways to navigate the increasingly crowded TV streaming ecosystem and reach viewers at scale.
   • Leveraging Roku's automatic content recognition data, advertisers using The Trade Desk can suppress redundant linear TV ad exposure and optimize campaigns for TV streaming viewers.

2. Unlocking Strategic Opportunities:

   • Roku's partnership with The Trade Desk unlocks new strategic opportunities for marketers to reach the right TV streaming audiences effectively.
   • The collaboration aims to be interoperable with prevalent buying platforms, simplifying ad buying and improving the ad experience for millions of viewers.

3. Maximizing Ad Spend Efficiency:

   • Through Roku's expansive reach of over 81M Streaming Households, advertisers can achieve meaningful outcomes through scale, premium inventory, and optimization capabilities.
   • The partnership aims to maximize ad spend efficiency by providing advertisers with access to Roku audience and behavioral data on Roku Media.

4. Strategic Vision:

   • Jay Askinasi, SVP, Head of Global Media Revenue and Growth at Roku, emphasizes the partnership's focus on interoperability and meeting advertisers' needs.
   • Jed Dederick, Chief Revenue Officer at The Trade Desk, highlights the power of CTV as a digital advertising channel and the value of leveraging data insights to optimize campaigns.

5. Accessing Roku Media:

   • The Trade Desk customers can access Roku Media through a range of options in The Trade Desk, including a private marketplace, enabling seamless integration and access to Roku's audience and behavioral data.

The partnership between Roku and The Trade Desk represents a significant advancement in TV streaming advertising, offering advertisers enhanced planning, buying, and measurement capabilities. By leveraging Roku's extensive audience and behavioral data, advertisers can reach viewers at scale, optimize campaigns, and maximize ad spend efficiency. As the TV streaming landscape continues to evolve, this collaboration underscores the importance of data-driven strategies in delivering impactful advertising experiences to audiences worldwide.