Rokt, a leading ecommerce platform, has introduced ACE, a new AI-powered adaptive content engine designed to enhance advertisers' return on ad spend (ROAS). Leveraging generative AI and proprietary large language models, ACE enables advertisers to automatically customize key message attributes for various customer segments. This new tool, launched just in time for the holiday shopping season, allows creative teams to efficiently create personalized ads while maintaining complete control over their campaigns.

1. AI-Powered Customization for Advertisers:

   • ACE uses machine learning and generative AI to tailor message elements like headlines, text, and calls-to-action for each customer segment.
   • Advertisers can generate multiple message variants in seconds, optimizing ads based on real-time market intelligence.

2. Control and Flexibility for Creative Teams:

   • Unlike generic AI tools, ACE focuses on performance marketing messages, offering an exponential number of message variants from a primary "champion" message.
   • Creative teams retain full control, with the ability to approve, modify, or reject each variant before distribution.

3. Leveraging First-Party Data:

   • ACE taps into first-party data, such as demographic information and shopping history, to tailor ads for each customer.
   • The tool is powered by Rokt's extensive network of ecommerce transactions, which supports seamless shopping experiences for merchants and customers alike.

4. Continuous Learning and Improvement:

   • ACE not only customizes content based on initial input but also learns from creative team feedback, improving future ad variants with each iteration.
   • The tool ensures highly relevant, optimized content is delivered to the right audience, increasing engagement and ROAS.

5. Maximizing ROAS During the Holiday Season:

   • With the holiday shopping season approaching, ACE helps advertisers streamline their efforts to maximize reach and impact across customer segments.
   • Rokt’s platform, powering billions of transactions, ensures the content engine is backed by robust market intelligence and deep customer insights.

Rokt's ACE is a game-changer for advertisers, providing them with AI-powered customization tools to create more relevant, tailored ad experiences for different customer segments. By leveraging first-party data and machine learning, ACE empowers creative teams to boost their ROAS, delivering the right message to the right audience while maintaining complete control over their campaigns.