Bolster, a leader in brand security, has appointed Rod Schultz as the new Chief Executive Officer (CEO). With over 25 years of expertise in secure technology, SaaS, and product innovation, Schultz’s leadership is set to elevate Bolster’s mission of protecting brands from AI-driven phishing and impersonation attacks, a growing threat in the digital landscape.

Rod Schultz’s Background and Vision for Bolster

• Extensive Security Experience

  • Schultz has held senior positions at top tech companies, including Apple, Adobe, and Zoom.
  • His recent role was SVP of Product and Engineering at Dust Identity, focusing on security solutions.

• Leadership Goals at Bolster

  • Schultz aims to foster a culture of innovation, aligning Bolster’s workforce to combat phishing threats through enhanced brand security solutions.
  • He plans to expand Bolster’s use of generative AI, targeting fraudulent schemes to protect brands and their customers.

The Growing Threat of AI-Driven Phishing

• Increase in Phishing Attacks

  • Over 90% of cyberattacks begin with phishing, a number bolstered by the use of generative AI.
  • AI has significantly reduced the cost and time needed for attackers to create fraudulent emails, websites, and social media posts.

• Bolster’s Technological Edge

  • Utilizing large language models (LLMs) and a comprehensive phishing dataset, Bolster has taken down hundreds of thousands of malicious sites and applications in 2023 alone.
  • Bolster’s automation ensures rapid takedowns, with 95% of threats addressed without manual intervention.

Statements on Schultz’s Appointment

• From Rod Schultz

  • Schultz expressed his commitment to driving an innovative, customer-centric culture at Bolster.
  • He emphasized the importance of adapting to evolving AI-driven threats and maintaining brand authenticity for clients.

• Investor Insights

  • Umesh Padval, managing director at Thomvest Ventures, noted Schultz’s experience as key to Bolster’s continued industry leadership and AI-driven security advancements.

Bolster’s Recent Innovations

• LLM-Based Transformers

  • Bolster has launched eight transformers to preempt phishing across email and social channels.
  • The new Bolster AI Security for Email feature leverages crowd-sourced data to detect and neutralize threats in real time.

• Enhanced Threat Analysis and Takedown Automation

  • The latest features offer rapid, scalable solutions that reinforce customer trust and protect brands from reputational harm.

Under Rod Schultz’s leadership, Bolster is positioned to expand its AI-powered brand security capabilities, leading the industry in combating sophisticated, AI-driven phishing and impersonation attacks. With new features and a reinforced commitment to innovation, Bolster aims to secure brands globally against rising digital threats.